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Fast read: What we think

The Advertising & Marketing Services Industry:
Distance and science demand different skills
by Sir Martin Sorrell

Against expectations, 2007 was our strongest year ever, with record billings, revenues and operating margins.

Over the horizon, demographic and technological change will influence our performance. As ever, threats vie with opportunities.

The internet and media fragmentation will continue to exercise us and our clients, as will overproduction, commoditisation and the hegemony of Big Retail. Branding and product differentiation – our core business – will be crucial.

At the same time, the growth of Asia Pacific, other BRICs nations and the 'Next 11' will outshine Europe and America. WPP holds leading positions in most of these expanding markets.

Government spending on both sides of the Atlantic coupled with the sub-prime crisis and housing difficulties will undoubtedly influence 2008. Against that, however, a big-spending US presidential campaign, the Olympics and the European Football Championships promise a positive outlook for our business.

Sir Martin Sorrell's article can be read in full in What we think - The Advertising & Marketing Services Industry: Distance and science demand different skills.

If We Choose to Believe What Emerson Didn't Say,
Then We're All Doomed

by Jeremy Bullmore

"There's an interesting work of fiction to be written quite soon. Indeed, it's probably in draft already. It will chronicle, with all the imagination and persuasiveness of a George Orwell, the birth and turbulent development of The New Age of Abstinence."

Jeremy Bullmore's essay can be read in full in What we think - If We Choose to Believe What Emerson Didn't Say, Then We're All Doomed.