WPP Digital partner companies
WPP Digital has investments in several of the emerging areas of digital marketing; VideoEgg, which specializes in video advertising solutions for social media platforms; m:metrics, the leading authority in mobile market measurement in the US and Europe; Visible World, a technology for customizing broadcast, cable and online video; iconmobile, a mobile marketing and design firm; JumpTap, a mobile search and advertising solution; WildTangent, an in-game advertising network; Spot Runner, an internet-based ad agency helping local businesses to advertise on TV; and LiveWorld, a social networking solution for corporations and brands.
WPP Digital agencies partner companies continue to work closely with WPP companies, clients and new business opportunities. WPP Digital companies, including 24/7 Real Media, BLUE and Schematic, played important roles in helping our companies to win clients such as AT&T and Dell. Spot Runner worked with JWT to develop an online platform for local jewellery retailers to customize the national “A Diamond is Forever' campaign for them to broadcast on cable TV. WildTangent, an online video game publisher and network, worked with MediaCom to develop original gaming content for the Warner Brothers film Fred Claus, and with VML to create the Burger King “Crown Card' rewards program. Visible Technology worked on an ongoing basis with GCI to assist its client Dell in tracking, analysing and participating in social media.
The WPP Digital companies also worked with WPP operating companies to share insights and best practices, speaking at client and regional Digital Days and also helping WPP Digital and VML to develop the one-day, immersive Digital Acceleration training program currently being rolled out across the Group.