Strong growth and significant change are expected in 2008 and beyond. Our clients continue to seek ways to reach consumers online and our priority is to help them do so and to measure the results. The emphasis, particularly for packaged goods clients, is to find ways to build brands on the internet, not just use it as a direct response medium.
Online video, still small but growing rapidly, offers the promise of more involving brand messages. Mobile advertising, particularly in Africa, Asia and Latin America, where broadband penetration is less developed, is becoming of significant interest. Social networks offer large audiences but unclear effectiveness.
Against this background, online measurement and analytics is a primary focus as we seek to understand the impact of the various elements of digital marketing on consumers' brand perceptions and purchases.
Overall, we enter 2008 and beyond with a strong set of digital capabilities and digital talent across WPP, not only in the specialist digital agencies but across the Group. Our goal must be to build on these to offer our clients the best advice and our people the best career opportunities.