24/7 Real Media
24/7 Real Media, a recognized leader in the global digital marketing industry, became part of WPP Digital in 2007. Its digital media business, technology licensing and search marketing services strengthen our position in digital marketing services. These activities are supported by market-leading digital advertising management and search engine marketing technology platforms, Open AdStream and Decide DNA®, which are now available to other WPP companies.
In March 2007, 24/7's search marketing services and Decide DNA® technology was awarded the prestigious European Platinum Seal of eExcellence. In April, Open AdStream Mobile Edition was launched, enabling advertisers to integrate mobile ads into their broader digital marketing efforts. In September, Search Retargeting was introduced, a new technique for targeting and serving digital advertising, allowing marketers to target and customize display advertising based on consumers' keyword queries on search engines. And in October, China's most popular search engine, Baidu.com, was integrated into its Decide DNA search marketing platform, allowing clients to dynamically manage online marketing campaigns on every major search engine worldwide.