Direct, promotion, digital and interactive marketing
Digital and relationship marketing agency Bridge Worldwide has doubled in size since it joined the Group two years ago. Its strategy of content, channel and community has helped Fortune 100 clients such as Procter & Gamble, Abbott and ConAgra Foods to fully embrace the digital revolution. Most notable among new brand wins at these clients was the pediatric portfolio at Abbott Nutrition, including the Similac baby formula franchise and the Welcome Addition Club program. Bridge also expanded into financial services and retail, winning digital assignments from US Bancorp, Fidelity, Fischer Investments and The Kroger Company.
The launch of Marketing with Meaning™, a platform that helps clients leverage technology to ensure that both the brand and surrounding marketing add real value to consumers' lives, led to Bridge creating Abbott's Diabetes Control for Life program that shows a measurable reduction in weight loss and blood glucose levels in diabetics, in addition to a significant increase in product sales.
Bridge's creative product continues to be highly decorated, winning over 30 awards in digital competitions; its work for ConAgra's Hebrew National brand won an Effie for overall campaign effectiveness. They were also named one of the Top 25 Best Places to Work in America by the Great Place to Work Institute for the second consecutive year.
Face-to-face marketing and events agency MJM introduced several innovations in 2007. Fresh approaches to communications and training for the pharmaceutical industry and its sales channels were applied to major projects for long-standing clients like Pfizer and AstraZeneca. Further expansion into consumer-facing activities included global support for the HSBC Premier brand launch. Inventive application of new technologies to experiences and engagements were the hallmark of the year – whether developing novel pop-up stores for Ford, wirelessly tracking the activity of 3,000 customers at a Canon trade show and importing the data into CRM systems, or creating interactive holography for TEVA Pharmaceuticals at a medical conference in Prague.
UK CRM agency EWA continued to focus on the development and implementation of data analysis and insight techniques, enabling clients to assess the value and impact of their customer communications. They added Traveline, COI Communications and Shergroup to their client list during 2007.
Mando Brand Assurance was voted Service Provider of 2007 by its clients at the Sales Promotion Awards – recognition for its work with Unilever and GSK. Mando's German office completed its first year of trading with significant projects for Campina healthy dairy products and L'Oreal. In the UK, major wins included Birds Eye, Cadbury's, WKD and E&J Gallo Wines. The Coca-Cola relationship strengthened further with Coke Zone, its first UK rewards program.
UK-based field marketing company Headcount had a busy 2007 supporting its long-standing client E.ON in the area of customer acquisition. New business wins across a variety of sectors included promoting consumer products for Whirlpool and Nikon, raising environmental consciousness with the Centre of Sustainable Energy, and creating public educational initiatives for Digital UK, Learndirect and NHS Choices. Headcount was awarded at the Field Marketing & Brand Experience Awards for its work with Loyalty Management Group and Warner Home Video.
Warwicks continued its focus on automotive clients, providing Triumph Motorcycles with global creative design, production and advertising services. The ongoing relationship with Jaguar included print management for the prestigious Daimler brochure.