Demographic and sector marketing
Geppetto helped a broad array of clients reap the benefits of engaging with the youth market. For Wal-Mart, Geppetto created a fully integrated youth holiday program, including the retailer's first-ever holiday catalog. For financial services company USAA, Geppetto developed web-based engagement programs to introduce teens to the world of responsible financial planning. Geppetto's innovation practice yielded groundbreaking product concepts for PepsiCo and Kellogg. The firm's branding practice helped create entirely new trademarks for start-up ventures in the grocery, educational software and girl accessory categories.
Real estate marketing specialist Pace Advertising enjoyed another solid year in 2007. Although the sub-prime financing concerns and diminished home sales figures had some impact at the end of the year, both old and new clients turned to the firm for its well-established reputation for providing effective marketing solutions in difficult and changing marketing conditions. Strategic initiatives in new business development, new technologies and expanded geographic coverage guide the future of this 59-year-old organization.
The Food Group's Nutrition + Culinary Consultants practice, which provides nutritional services to the foodservice industry, had successes with PepsiCo's presentation to YUM! Brands, and danku, a restaurant concept from Denmark-based TriDutch Company.
TFG-Digital was launched to take advantage of the increasing reliance on alternative media and website development for the company's foodservice client base and it secured assignments with Ventura Foods, PepsiCo and Electrolux. The Food Group continues its work with some of the US's leading foodservice manufacturers, including Kraft Foods, Dannon, TABASCO, International Paper and the Florida Department of Citrus.
Edinburgh-based architect and interior designer BDG McColl showed further international growth with new appointments in both the UK and Europe, among which were AT Osborne in Utrecht, US-based leisure operator Yellowstone Club World and insurers Royal London. 2007 saw ongoing work for clients such as BP, Standard Life, the University of Edinburgh and City of Edinburgh Council.
BDGworkfutures continues to develop as a leading UK brand within corporate property strategy and design, working for clients from all industry sectors. 2007 saw the successful completion of projects for clients such as Siemens UK HQ campus, Grey Group in London and a new regional HQ for Network Rail.
The government sector continues to be a growth area with a number of wins, the most recent being the appointment for the design of a new working environment for Southwark Council.
Dovetail reinforced its strong reputation of competence and quality in the UK office furniture market, winning an International Red Dot Award for its new corporate identity. Major projects in 2007 included the supply of furniture for Deloitte's refurbished London campus and Balfour Beatty's new corporate HQ. Dovetail continued to service long-standing clients, such as UBS, and further developed its range of environmental services by offering a 'clear and recycle' facility for clients' used furniture.