Skip to main content

Custom media

Forward saw growth from both existing and new clients in 2007. New clients included Bang & Olufsen (to produce their international magazine) and Novartis (creating regular guides and online output, including blogs and videos). Online growth has remained a priority, and 2007 saw the launch of Tesco Baby Club online. As a result of the Club's online success, Forward has been asked to launch Tesco's Food Club and Healthy Living Club online. The Ford e-zine was launched in five new European markets and the Standard Life and B&Q accounts also saw significant growth.

Spafax enjoyed a successful year in 2007, achieving significant growth in the custom publishing division. New clients included Bell ExpressVu, Bell Mobility, Investors Group and BainUltra. The Inflight Entertainment (IFE) division was involved in the launch of the first A380 aircraft for Singapore Airlines, a milestone in modern aviation history, providing the program of 100 movies as well as technical and operational support. New digital IFE systems gave rise to innovative and creative programming opportunities devised and delivered by Spafax – from a James Bond film library featured on board Qatar Airways to an audio program on Virgin America featuring a 'first of its kind' iPod-style song library of over 3,000 songs and 20 custom channels.