The Brand Union
(formerly Enterprise IG)
Report by Simon Bolton
Worldwide chief executive officer
he company had a very good year with strong revenue growth and margin improvement.
2007 also saw the re-launch of the company to our clients, stakeholders and the wider marketplace in November. This change signals the next chapter in the development of our business and reflects the advances we've made over the years. Our new name, The Brand Union, signifies that we are unified by a common purpose, values and operating model, but with a strong sense of local knowledge and diversity that enables us to adapt to our clients' needs.
Following our re-launch, we set out to deliver our new positioning as Master Brand Builders. At the heart of the offer is a new 7 Step Mastery Process and the development of a new marketing program. As part of this initiative, a sponsorship deal has been signed with Goldsmiths College in London to develop a Masters Degree in Brand Development. Once this has been established, we plan to link up with universities in Asia and the US, with other markets to follow thereafter.
During 2007 our network enjoyed a great deal of success in generating new client wins: Bank of America, Nissan, BNP Paribas, Merpati Airlines, GE Money, Posten (Swedish Post), Tourism Ireland and Vattenfall placed major business with our company. We also deepened our relationship with a number of existing clients including: Absolut, Deutsche Post, HP, Mars, Pernod Ricard, SABMiller and Unilever.
In terms of talent, we continued to improve the 'bench strength' of the network. In December Elisabeth Ström joined as chairman and managing director of our operation in Stockholm, supported by Erik Tillberg who is managing director of the new Nordic branch of our consultancy group, Everystone.
Other significant hires included: Toby Southgate, recruited as the MD of our newly opened office in Abu Dhabi; Iain Webster who joined our burgeoning Dubai office as client service director; David Lett as executive creative director in Johannesburg; Edwin Ma as MD of our Shanghai office; Masahisa Nakamura as creative chairman of our Tokyo office; and finally, as we go to press, we are delighted to announce that Cristian Jensen has joined as regional director for Latin America, based in our newly-formed Miami office.
I am confident that The Brand Union is well positioned to continue its growth trajectory in 2008 though the application of Brand Mastery at all points across our company.