Report by Daniel Morel
Chairman and chief executive officer
Hurtling towards our digital future, Wunderman is well on its way to becoming a billion-dollar marketing services network. We've been successful because of aggressive expansion, a culture steeped in growth and a deep commitment to training.
In 2007, we delivered double-digit revenue growth – more than half from existing clients. We acquired the hottest independent digital shops and our presence grew to 130+ offices in 55 countries. This led Advertising Age in late December to name Wunderman the No.1 global marketing services network.
We draw great strength from our rich heritage and future focus. We're pioneers in harnessing the possibilities of creating conversations that start and continue across print, TV, phone and digital channels. We also understand it is no longer a matter of if clients will become digital players but how fast they will become one.
New clients like Orange, Nationwide and Smith Barney have chosen Wunderman as their Agency of Record. Long-time clients like Microsoft, Ford and Citibank are asking us to unlock the promise of the web, search and personalization technologies. More and more clients want to engage customers dynamically in real-time, with customized content. They want their customers to want to join in, collaborate and act. This takes a depth and breadth of resources and a mastery of data and analytics in one seamless network all over the world.
So we added the much-coveted, Vancouver-based Blast Radius, acquired These Days in Belgium and Aqua Online in South Africa and formed Wunderman International to help serve the Japanese market. We bolstered our core competencies in data services with a majority stake in DataCore Marketing.
This complements our strong data and analytics credentials, which include KnowledgeBase Marketing (and subsidiaries Fortelligent and now DataCore), and interactive specialist and web analytics expert ZAAZ. And we started 2008, our 50th year, by acquiring AGENDA, an interactive crown jewel in Asia.
We stand today as a dominant force in digital direct marketing. Each new organization brings its own expertise and presence. Connecting these new shops with Wunderman's global analytics and customer-centric marketing expertise is an attractive proposition for us both. We value collaboration that connects our companies, geographies and disciplines to benefit our clients. Our experienced executives, who have worked together for years, make this possible across the globe.
As we've grown in size and scope, we've shifted key leaders to pivotal new positions. Trish Wheaton now serves as chief marketing officer, Wunderman's first, in charge of global new business and brand stewardship. Wolfgang Haf expands his role to chief marketing officer throughout Europe. Stewart Pearson serves as chief client officer. Among his key responsibilities is working with our newly acquired companies.
Lester Wunderman, the founder of this remarkable agency, served up the simple formula that continues to ring true: "Success through substance". It is at the heart of why we are always improving, predicting trends and not just following them. And to the future? We look forward to it.