Report by Matt Anthony
Chief executive officer
VML celebrated its 15th anniversary in 2007 with significant growth, geographic expansion and industry recognition. Named by Advertising Age as one of the Top 20 Interactive Marketing Agencies in the US, VML continues to expand digital and interactive capabilities to support an increasing number of world-renowned brands.
During a year packed with positive developments, some of the best news arrived in December when VML was named a Strong Performer in The Forrester Wave™: Interactive Marketing Agencies, Q4 2007 receiving the top score for innovation.
Throughout the year, VML produced award-winning work for numerous client partners, including Microsoft, Colgate-Palmolive, Cadbury Schweppes, Burger King and Xerox. VML also strengthened relationships with valued client partners such as adidas, Bayer, Hallmark, Hill's Pet Nutrition, Ford, Intuit and Sprint.
VML also expanded its base by welcoming a diverse set of new clients spanning a wide array of industry disciplines and geographic reach. New engagements included strategic partnerships with Motorola, Ernst & Young, HSBC, SAP, Sam's Club, the TJX Companies (T.J. Maxx, Marshalls, HomeGoods), Oceania Cruises, the American Cancer Society and the Kansas City Royals major league baseball team.
VML's expertise in cross-connecting consumer-facing interactivity and business-to-business portals is a core agency strength, as is delivering digital solutions utilizing leading-edge technologies. And while VML deepens its credentials related to all things interactive, the agency continues to strengthen media capabilities and offline advertising disciplines.
The agency continues to drive innovation in the digital space. SEER™, VML's proprietary brand management tool, arms a brand with the highest level of online insight. SEER enables a marketer to identify who's talking, discover what they're saying and determine who exerts the most influence in those conversations.
The VML Digital Network is now more than 700 individuals strong and VML's principal offices in Kansas City, New York and Seattle have grown in scope, expertise and capabilities. VML agencies Studiocom, with offices in Atlanta and Bogotá, Colombia, and GT (Good Technology) in London and Barcelona, extend VML's global footprint and international competencies.
2007 was the most successful and rewarding time in the agency's 15-year history. VML continues to deliver on its foundational promise: delivering creative solutions at the intersection of marketing and technology.