Report by Brian Fetherstonhaugh
Chairman and chief executive officer
As we leave 2007 and enter 2008, it is very clear what clients want most: marketing innovation, digital leadership and accountability. At OgilvyOne Worldwide, these are the cornerstones of our five-year growth model and daily agenda.
In 2007, OgilvyOne had another strong year, achieving a new record in revenues. More than half our business is now digital.
Creatively, OgilvyOne retained its reputation as the most awarded agency network for direct marketing and interactive, ranking No.1 in The Won Report. We added 18 Direct Marketing Association ECHO awards for creative excellence and marketplace effectiveness.
Many individual OgilvyOne operations also achieved major industry honors. The UK, Singapore, India, Germany, Greece, Mexico, and our Asia-Pacific network won Agency of the Year awards. New York won B2B Agency of the Year, and Italy was awarded Best Integrated Agency for 2007.
During 2007, we secured significant new business in every region, including major wins such as Dove Interactive, Unilever Digital agency of record, ABN Amro, Motorola Europe, British Gas, British Airways, Diageo and adidas China. 2008 has kicked off with major wins including Sears in the US and IKEA in China and Germany.
One of OgilvyOne's responsibilities is to help our clients and the overall Ogilvy Group embrace the full potential of digital marketing. In 2007, we extended our series of Ogilvy Verge digital summits to Dubai, Toronto, Tokyo, Barcelona and São Paulo. In 2008, we will hold events in New York City, Hong Kong, Dublin and more.
It is very rewarding to see these digital efforts gain third-party recognition. In December 2007, the interactive industry's leading analyst, Forrester, released its report on the top interactive marketing agencies. After reviewing 33 leading interactive firms, OgilvyInteractive was named one of seven leading interactive agencies in the industry, with a “comprehensive interactive marketing offering' for companies looking for emerging media expertise. OgilvyInteractive earned the top marks in categories such as current offering, strategy and market presence.
As clients look for more accountability in their marketing investments, we are ready. Our Consulting and Analytics practice showed outstanding growth in 2007. Neo@Ogilvy – our digital media, direct response and search marketing operation – continues to shine. Neo's revenues grew well beyond our expectations on the strength of a core of global clients and 70 new business wins. It is now a truly global force, with 30 operations in 23 countries.
Looking ahead to 2008, OgilvyOne will continue to innovate. Following a highly successful experience in Singapore, we will be launching a global network of Ogilvy Digital Innovation Labs. From our hubs in Singapore, New York, London, Beijing and São Paulo, the Lab network will look to create innovations in hot market areas such as mobile marketing, digital point of sale, and marketing optimization. We will help design the future for our clients... now.