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Business impact

Business giraffe

The significance of corporate responsibility (CR) to WPP's business is continuing to increase. In many of our key markets concern about the threat of climate change is causing a greater focus on environmental and social issues among consumers, the media and government. Our leading multinational and national clients are responding to this agenda.

Serving the CR communications needs of our clients is a business opportunity for WPP companies. In addition there are a number of CR issues – both risks and opportunities – that we manage across our business.