India

Billing itself the world's fast-growing democracy, India is forecast to become the 3rd-largest world economy (after China and the US) by 2040. WPP marketing professionals look at the realities of the Indian market and its future. 

The Yin - Yang of Technology Payoffs in Consumer Life  ^NEW
JWT India, May 2008
Efficiency and indulgence, refuge and escape, conformism and showmanship, child-like delight and intellectual growth, the payoffs from technology in personal life are dichotomous says the latest Brand Chakras ^TM, by JWT India.

Three Generations, One Big Market: A New Segmentation of India  ^NEW
Bates 141, May 2008
India is big and India is young. Its size and its demographics, together with the growth potential that India’s economy is showing, have made it a fashionable market. Marketers from across the world and within India are betting high on these two aspects of the country. But these are also the two most critical characteristics of India that every marketer must examine carefully and get a real understanding of in order to make it a success in this country. India is big but is India one whole piece of a homogeneous market?

Mother India
JWT India, October 2007
The Indian Mother-and-Child is now a team with a shared vision, with mothers actively believing they can shape their children’s destiny for mutual benefit, says the latest JWT Brand Chakras ^TM study.

The Power and the Glory
July 2007
A first-of-its-kind study of the global Indian through a uniquely Indian proprietary tool, Brand Chakras^TM, by JWT India, reveals the centrality of "work is worship" and identifies hot Chakra Payoffs that brands across categories can use.

New Routes from Old Roots
Saurabh Sharma and Kunal Sinha with Jane Ling, 2006
A deep dive into key Similarities, Differences, Myths & Realities prevailing in the Indian & Chinese middle class. Merit, WPP Atticus Awards 2006

Work in Progress: 10 Trends for 2007 (pdf)
Dec 2006
Change is happening fast, and it's getting faster all the time. The balance of economic power is shifting to the East as China and India find their stride. The December issue of JWT's Work in Progress trendletter looks at these forces and more to identify 10 trends for 2007

Brand building in the BRICs
Geoff Wicken, 2006
With the 'BRIC' markets of Brazil, Russia, India and China under increasing focus, a new report from TGI examines the differences and similarities between these countries and suggests strategies for building brands in these markets.

India: A Jewel in WPP's Crown (pdf)
Ranjan Kapur, 2005
WPP Country Manager Ranjan Kapur explains what WPP is doing to maintain its position in one of the world's most dynamic markets - India. From WPP's global WIRE newspaper.