Hot topics

A closer look at some high profile marketing issues facing WPP professionals and their clients.

Marketing in India
Billing itself the world's fast-growing democracy, India is forecast to become the 3rd-largest world economy (after China and the US) by 2040. WPP marketing professionals look at the realities of the Indian market and its future.

Marketing in China
With China set to become the world’s second largest advertising market, WPP marketing professionals look at the realities of doing business and conducting marketing campaigns in the Middle Kingdom

Health, Fast Food & Obesity
Responsibility for obesity is seen to be both corporate and personal. This selection of research, presentations and articles looks at how marketers can address this complex and controversial issue