WPP - The Future of Men

The Future of Men, by Marian Salzman, Ira Matathia, Ann O'Reilly (JWT)

The Future of Men

Marian Salzman, Ira Matathia, Ann O'Reilly
JWT

Palgrave MacMillan
2005

From the stay-at-home dad to the metrosexual to the new macho revival, trendspotters and bestselling authors of Next: Trends for the Near Future show how the role of men has evolved and what it means for business and our culture.

This is a revealing exploration of a market in flux - comprising half the population of the world-men. The authors show that the new definition of male is a result of complex social, biological and economic influences that will revolutionize how we define and reach the 'new' male market.

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About the Author

One of the world’s leading strategists and futurists, Marian Salzman is EVP, Director of Strategic Content at JWT, where she spearheads the agency’s consumer insights, trend reports and thought-leadership, and directs JWT’s strategic internal and external communications worldwide.