WPP - Ogilvy on Advertising

Ogilvy On Advertising

David Ogilvy
Ogilvy

Vintage
1985

In this timeless reference on what works to create great brands, effective campaigns and a productive agency environment, the legendary David Ogilvy pulls no punches, and his advice is priceless. Here he reveals:

How to get a job in advertising
How to run an advertising agency
How to choose an agency for your product
How to create advertising that makes the cash register ring
Twelve kinds of TV commercials that sell and four that don't
How to write successful copy - and get people to read it
Sex in advertising - good and bad
Secrets of success in direct mail
Eighteen miracles of research
How to create successful campaigns for good causes
All you need to know about business-to-businessadvertising
What advertising can do for charities
The six giants who made modern advertising
What the future holds in store for advertising

And much, much more - all told with brutal candour andprodigal generosity.

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About the Author

In 1948, David Ogilvy founded the agency that would become Ogilvy & Mather. Starting with no clients and a staff of two, he built his company into one of the largest advertising networks in the world.

Ogilvy & Mather was built on David Ogilvy's principles: in particular, that the function of advertising is to sell, and that successful advertising for any product is based on information about its consumer.