WPP - Apples, Insights & Mad Inventors, by Jeremy Bullmore

Apples, Insights & Mad Inventors, by Jeremy Bullmore

Apples, Insights & Mad Inventors

Jeremy Bullmore
WPP

John Wiley & Sons
2006

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A collection of timeless, thought-provoking observations on a range of marketing issues from one of the industry's best-known names Jeremy Bullmore.

Most of the pieces originally appeared in WPP Annual reports, while others were the basis for conference keynote addresses.

With topics ranging from client management and brand management to strategy and product development, and sources of inspiration as diverse as Posh Spice and Benjamin Franklin, this entertaining and enlightening book is essential reading for any communications professional.

What people have said about Jeremy Bullmore'Jeremy Bullmore remains the one person in British advertising fro whom the brilliance to bullshit ration is 100:0.'
Nigel Bogle, Chairman and CEO, Bartle Bogle Hegarty

'If I could turn to the only person for advice, it would be Jeremy Bullmore. His advice, packaged with wit and charm, Makes for an irresistible read from a true legend.'
Shelly Lazarus, Chairman and CEO, Ogilvy & Mather Worldwide

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About the Author

Jeremy Bullmore's first job was as a trainee copywriter at J Walter Thompson, becoming copywriter, producer, creative head, head of television and chairman.

He was a member of the JWT worldwide board, chairman of the Advertising Association, and Board member at WPP and the Guardian Media Group plc.