WPP - One Billion Customers

One Billion Customers

James McGregor
Ogilvy Public Relations Worldwide

Free Press
2005

One Billion Customers shows how to navigate the often treacherous waters of Chinese deal making.

Testy relations between China’s Communist leaders and the U.S. and other democracies can trap foreign companies in a political crossfire.

With foreign companies afraid that Chinese partners, customers or suppliers will steal their technology or trade secrets, the book reveals indispensable, street-smart strategies, tactics, and lessons for succeeding in the world’s fastest growing consumer market.

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About the Author

James McGregor is a journalist-turned- businessman who has lived in China for nearly two decades.

He is currently a China business investor, advisor and entrepreneur. He is the founder and chairman of JL McGregor & Company LLC, a boutique advisory and investment partnership focused on China, and Senior China Advisor for Ogilvy Public Relations Worldwide.