WPP - DigiMarketing: The Essential Guide to New Media & Digital Marketing

DigiMarketing:
The Essential Guide to New Media and Digital Marketing

Kent Wertime&
Ian Fenwick

Publisher: John Wiley & Sons (Asia) Pte., Ltd

Website: www.digimarketingnow.com

“We are all DigiMarketers now” – or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman’s book-shelf. -- Miles Young, Chairman, Ogilvy & Mather Asia Pacific

The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth. -- John A. Quelch, Senior Associate Dean and Lincoln Filene Prodessor of Business Administration, Harvard Business School

Developments in media and digital technology have spawned a new era in marketing. Today, companies of all sizes need to consider new, digital ways to reach and interact with consumers. As a result, user-generated content, social networking and other forms of digital marketing such as search, blogging, and behavioral targeting are must-know topics.

DigiMarketing: The Essential Guide to New Media & Digital Marketing provides readers with a comprehensive overview of the major digital channels being used. This includes explanations of the key trends in mobile marketing, blogging, games, digital media, digital point-of-sale, Web 2.0, and consumer created content.

Peppered with best practice examples of how leading marketers are currently using these channels for effective marketing, this comprehensive guide also offers the 12 Tenets of DigiMarketing which serve as useful guideposts for the do’s and don’ts of digital marketing. DigiMarketing also includes a thorough digital marketing planning framework designed to help readers as they consider their own digital marketing plans.

DigiMarketing answers a number of important questions:

* What are the most important new media trends you should know?
* How can companies respond to the changes in new media?
* How can you utilize digital channels to create greater consumer involvement, experience, and participation – the 21st century metrics for brand building?
* How can you determine which digital channels to use, and how can you measure your digital marketing?
* What mistakes should you avoid if you wish to be successful with your digital marketing?

Readers of DigiMarketing will accelerate their understanding about the key digital trends today. It is for anyone who wants to better understand the rapidly evolving world of new media and digital marketing.

[Buy now from Amazon.co.uk] [Buy now from Amazon.com]

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About the Authors

Kent Wertime is a veteran of the international advertising and communications industry. His career to date has included executive positions in New York, Hong Kong, Bangkok, and Singapore. Kent has spent the past 17 years living and working in Asia.

Kent is the President of OgilvyOne Asia Pacific (a unit of Ogilvy & Mather Asia), which has the most extensive digital marketing and new media agency network in the region covering 13 countries.

E-mail Kent at Kent@DigiMarketingNow.com

Ian Fenwick is an experienced management educator and marketing consultant, having worked in Europe, North America and Asia. He was previously Director of Canada’s top-ranked MBA Program at the Schulich School of Business. Based in Bangkok for the past eight years, Ian is currently Advisor and Senior Head of Administrative Programs at Sasin Graduate Institute of Business Administration, a business school founded in collaboration with Wharton and Kellogg.

E-mail Ian at Ian@DigiMarketingNow.com