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Blogs

Here we list blogs on professional issues by WPP people across the world. Please note that this is not a popularity or ranking system. List your blog here

Please note that we cannot accept blogs that require password authentication.


Type Title Author Office
Group Sixth Sense  NEW
Industry-specific insights from research leaders TNS
- TNS, Sydney
Group The Compete Blog  NEW
Highlights how people are using the Internet and where interesting, useful sites can be found
- Compete Inc, Boston
Group The MBA Blog  NEW
The official web presence for MediaCom Beyond Advertising, specialists in branded content
- MediaCom, Global HQ
Group Asia Digital Map  NEW
A collaborative group blog authored by Ogilvy’s Social Media and digital experts from across the Asia-Pacific region
- Ogilvy Public Relations, Hong Kong
Individual Tim Ho's Blog   NEW
New Media, Marketing, PR and Data Visualization
Tim Ho Ogilvy Public Relations, Hong Kong
Group ShopperSightNews  NEW
Connecting you with thought-provoking, business-driving shopper market news and perspective
- Malone Advertising, HQ
Individual Youth Marketing Insights   NEW
Inspiring best in practice youth marketing through sharing of ideas, strategy, trends and conversations about cool stuff
Meghan Stuyvenberg Hill & Knowlton, Australia
Individual WPP Marketing Fellowships  
Members of the WPP Fellowship discuss their experiences of the illustrious graduate scheme
Daniel Brenikov Ogilvy & Mather, Hong Kong
Individual Sunday Latte Lamentations  
Sunday Latte Lamentations looks at the way the social media is changing the practices of marketing, communications & branding
James Poulter Ogilvy Public Relations Worldwide, London
Group A. Eicoff & Company DRTV Blog  
A. Eicoff & Company presents a blog discussing the aspects and insights of DRTV
- A. Eicoff
Group Purple Eye  
Mindshare Venezuela's blog is an overview about digital world, new medias and advertisers
- Mindshare, Venezuela
Group ViralBlog.com  
Get your daily shot of viral ideas, social media marketing trends & inspiration
- SocialMedia8
Group Sparksheet  
Good ideas about content, media & marketing
- Spafax Interactive
Individual Thought leadership strategy  
This blog covers all things thought leadership including a method for arriving at a thought leadership position, definitions & how to take your thought leadership campaign to market
Craig Badings Cannings
Individual White Spirit  
A blog on public relations, communication, social media and technology
Graham White Howorth
Group IEG's Sponsorship Blog
Read what's on the minds of IEG's sponsorship experts relating to the latest industry news and trends
- IEG, LLC
Group Hive to Honey
The team at HIVE is a cross pollination of marketing and food experts who understand the complex social behavior of today’s consumers.
- The Food Group, Corporate HQ
Individual Splendid Future
Discusses business strategy in the digital world
Deepak Purchanda OgilvyOne Worldwide, New Delhi
Individual Reputare
Reputation Management Reputation, the much used and abused word; Reputare encourages a debate on what makes or breaks a reputation
Ashwani Singla Genesis Burson-Marsteller, Corporate Office
Group Wunderman Network News
News from the Wunderman network
- Wunderman, Corporate HQ
Individual Weekly Ramble
A thought provoking ramble on the state of life, clients and the universe at large
David Sable Wunderman, Corporate HQ
Individual X-Ray China
A creative look at life in Beijing and what’s happening in the world of design and branding in China
Ray Ally Landor, Beijing
Group In the Jungle  
The source for practical information about employee surveys and organizational science
- Lightspeed Research, Corporate HQ
Group Digital Vinyl  
Digital Vinyl brings you the latest trends, thoughts and opinions from the comms business
- Mediaedge:cia, Copenhagen
Group Coley Porter Bell blog  
We Make Brand Beautiful
- Coley Porter Bell, Corporate HQ
Group CrisisCrunch
CrisisCrunch is dedicated to providing key information from Russia, Ukraine and Kazakhstan on the crisis as it evolves
- The PBN Company
Group AnxietyIndex
Interactive site intended to help brands navigate consumer anxiety. It features daily content updates and major research and trend reports.
- JWT Corporate HQ
Individual kumeugirl
A blog looking at digital changes to qualitative research in emerging markets for better insights
Lee Ryan TNS Singapore
Individual DigDigg  
Analyzing and explaining the success and failure of digital ad and marketing campaigns. Food for digital thoughts.
Aimar Niedzwiedzki MediaCom Norway
Group Changing Asias  
Bates 141's new blog where Change Agents will post thoughts on change - product launches, overheard conversations, exhibitions, etc
- Bates141 Corporate HQ
Individual The Intangibles  
The Intangibles is about Boyd Neil views on the new dynamics and elements in corporate and organizational reputation
Boyd Neil Hill & Knowlton Canada HQ
Individual Digital Buzz
Get your daily fix of digital honey with Digital Buzz! Featuring the best Digital Campaigns, Online marketing, Websites, Virals & More...
Aden Hepburn IdeaWorks
Individual Brand Bubble Blog
John Gerzema explores branding, communications and strategy through Y&R’s proprietary brand database, BrandAsset Valuator
John Gerzema Young & Rubicam Brands
Individual Dose of Digital  
A “healthy” guide to e-marketing focusing on digital marketing in healthcare
Jonathan Richman Bridge Worldwide
Individual China India Musings  
A researcher’s observations and reflections on the Chinese market and consumers
Ashok Sethi TNS, Shanghai
Individual Makin' Ads  
A blog for aspiring and junior creatives
Greg Christensen Y&R Brands, Geneva
Individual Adworld by Ayesha  
Insights in advertising
Ayesha Saeed Team Young & Rubicam
Individual Simiant.com  
Monkey business. Our only business.
Nathan WIlliams The Partners London
Group What’s up below deck?  
Thoughts on brands and branding from people at Landor
- Landor San Francisco
Group Promo affinity  
News, Trends and Analysis about Brands, Sales Promotion, Customer behaviors (in French)
- HighCo Paris
Individual The Ad Pit
A short sharp look at the world of advertising
Rob Mortimer Cheetham Bell JWT Manchester
Individual Brand Republic
Brand Republic, where Rory Sutherland is one of two or three bloggers for Campaign
Rory Sutherland OgilvyOne London
Group red cell heartlines
Work from red cell and beyond (in German)
- red cell Duesseldorf
Group Tech PR Nibbles
Collaborative group blog authored by team members throughout Ogilvy Public Relations Worldwide
- Ogilvy Public Relations Worldwide
Individual Rua No Blog  
Pop culture, advertising, behavior, marketing, music, & everything else that can impact everyday activities (in Spanish)
Bruno Chenque Wunderman Brazil
Individual SimpleProjectz  
Project management made simple (in English & Spanish)
Alberto Domínguez Studiocom Inc. Bogotá
Individual Marketing With Meaning  
This blog supports Bridge Worldwide’s belief that marketing must add value to people’s lives
Bob Gilbreath Bridge Worldwide
Individual Chackra Watch  
Seeing consumers through Brand Chakras
Mythili Chandrasekar JWT India
Group Coffee and Donuts With JWT Planning  
Small breaks to look at the big picture
- JWT India Planners
Individual POV from India  
Seeing this and that and joining the dots from a branding point of view
Mythili Chandrasekar JWT India
Individual Aria di Crisi
Public relations and marketing in a 24/7 connected world, seen from a crisis manager’s point of view (in Italian language)
Mauro Turcatti Burson-Marsteller Milan
Individual Lexy Klain's blog
Technology, PR, marketing and social media musings
Lexy Klain Howorth Communications
Group Harold's Kids
Blog that correlates bits and pieces about all things Web 2.0
- Burson-Marsteller 3
Group MAXUS Mouth  
A glimpse into the world of MAXUS
- MAXUS
Individual

On Demand  
Commentary on the impact of technology on media and marketing

Rob Norman GroupM
Group The Store Blog
Daily retail thoughts
- The Store
Group ActiveMetrics
Performance based digital marketing , social media and web analytics
- These Days
Individual The Futures Company blog
Bite-size thoughts from The Futures Company people about trends, futures and cultural change to provoke and entertain you
- Henley Centre HeadlightVision 1
Group Digital Perspective
Social network applicability across the web
- Burson-Marsteller 2
Group B1 Blog
Unauthorised take on the world of technology and Marketing
- Banner
Individual thenextwave
Significant issues and emerging trends
Andrew Curry Henley Centre Headlight Vision 2
Individual Marketing Know:How
How-to Marketing advice on the ever-changing world of Marketing
John Quelch Harvard Business
Group Fresh Perspectives
Informed insights and opinions on inNovation and Marketing related issues
- Cheskin Added Value Redwood Shores
Group Frog-Blog
New media Marketing and consumer trends
- Futurecom interactive Zurich
Individual Brand Mix
Brand angle of current stories in the news
Martin Bishop Landor San Fransisco
Individual Boomerwatch.ca
A Canadian perspective on Marketing to boomers
Lina Ko NATIONAL Public Relations, Toronto
Individual Web Social Architecture
Online community, social media and information architecture
Ryan Turner ZAAZ
Individual detroitmediaguy
Commentary on advertising happenings (some dubious, some acclaimed)
Kevin Brown Mindshare Team Detroit
Group Wolfe Tracking
Cohn & Wolfe’s observations, insights and ideas gleaned from its experiences in the ever-shifting media landscape
- Cohn & Wolfe 1
Individual Inquiring Eyes
Observations, concepts and ideas linked to society, consumers, Marketing, communication and technology
Saurabh Sharma Ogilvy & Mather Mumbai
Individual Interactive Marketing Trends
Looks at how technology is changing how brands and consumers talk to each other
Giles Rhys Jones OgilvyOne London
Individual Word Mint
New words minted fresh for the world by wordsmiths from India
Avinash Subramaniam TEAM Y&R Abu Dhabi
Individual Media.Dot.Now
Collection of reading and articles on media and advertising, return on investment, media theory, research, best practices and concepts impacting the future of advertising as we know it.
Alexandra NajdaNovic GroupM Paris
Individual BrandJazz
Branding and communication
Ramon Olle, Jordi Vilagut Grey & Trace Barcelona
Individual BrandSimple
Brands, Branding
Allen P. Adamson Landor New York
Individual Digital Influence Mapping Project
Influence and influencing
John Bell Ogilvy Public Relations Washington DC 1
Individual Straight Talk
Effective communications
Nigel Hollis Millward Brown Fairfield
Individual Influential Interactive Marketing
Marketing, Digital Influence, eAdvocacy, Branding, Word of Mouth Marketing
Rohit Bhargava Ogilvy Public Relations Washington DC 4
Group 360 Degree Digital Influence
An exploration of what influences Ogilvy PR
- Ogilvy Public Relations




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Disclaimer
The views expressed in these blogs are the views of the authors only and not of WPP. The authors are solely responsible for ensuring that the material posted by them is not unlawful, defamatory or offensive and does not infringe the copyright or any other rights of any third party. It is also the authors' responsibility to ensure that any linked material is not subject to any restrictions preventing such use.