WPP Atticus Awards

WPP's Atticus Awards honour original thinking in communications services and are open exclusively to professionals working in WPP companies. Each year, extracts from the winning and other outstanding entries are published in the Atticus Journal. The 2010 Grand Prix was awarded to Ogilvy's Nazia Du Bois with Tanya Dernaika, for a practical guide to reaching Muslim consumers on their terms. The judges included Marc Pritchard, global marketing and brand building officer at Procter & Gamble and Judie Lannon, editor of Market Leader. Read exclusive extracts from the following winning entries:

When faith meets Facebook  (pdf, 971 kb) Profiling the new generation of Muslim consumers Nazia Du Bois with Tanya Dernaika Ogilvy & Mather	Making China your second home  (pdf, 193 kb) Imperatives for multinationals Saurabh Sharma and Mickey Chak Ogilvy & Mather
When online is off-target  (pdf, 688 kb) Four common mistakes in digital marketing Jonathan Richman Possible Worldwide	The i factor  (pdf, 189 kb) Uncovering the nuances of influencer marketing Sarah MacDonald TNS Research Surveys
From Comrade heroes to advertising’s A list (pdf, 767 kb) Celebrity endorsement in China Saurabh Sharma and Jason Spencer Ogilvy & Mather/Millward Brown ACSR	Data: from plot to subplot  (pdf, 323 kb) The impact of storytelling in presentations Adhil Patel TNS
Green and clean (pdf, 198 kb) How to establish truly sustainable credentials Freya Williams with Seth Farbman Ogilvy & Mather; OgilvyEarth