WPP



MBA people

In their own words, some WPP Fellows who have completed the Program:


Caspar Schlickum, London Business School, 2005Caspar Schlickum, London Business School, 2005
Caspar joined the WPP Fellowship Program in August 2005 upon his graduation from London Business School. His first rotation was with Added Value, a brand development and consulting agency that is part of the Kantar group where he advised clients such as Vodafone, Coca-Cola, Royal Bank of Scotland and Moet Hennessy on product innovation as well as brand strategy and positioning.

Currently, Caspar is at MindShare Interaction, which manages interactive media strategy and buying and is part of the MindShare media agency. In this role Caspar is responsible for interactive and digital advertising for a varied portfolio of clients including HSBC, Tourism Ireland, Motorola and Dyson. The consumer centric approach that all these clients take with regard to media has made the experience Caspar gained at Added Value highly valuable and relevant.
 
Prior to joining WPP, Caspar worked in investment banking as well as Fairfax, a large Australian newspaper publisher.




Zoran Svetlic - London Business School, 2004Zoran Svetlicic, London Business School, 2004
Zoran's WPP Fellowship assignments have taken him to the far reaches of both left-brain and right-brain marketing disciplines as well as diverse markets across Europe and Asia. For his third rotation he is based in the Hong Kong office of Landor Associates, where he works with teams across the region to develop brand strategies that balance creativity and rigour. He has developed brand architecture solutions, positioning platforms, and visual branding strategies in categories ranging from paint to telecommunications to condoms.

Zoran spent the first year of the fellowship within Kantar, the customer insights division of WPP. He was a consultant on Team Vodafone at Research International where he helped develop and manage an innovation screening system for diagnosing and prioritizing new mobile products. He also worked on special projects for the CEO of Research International, including a review of the agency's strategy and evaluation of potential acquisitions.

He then joined Millward Brown Optimor, the ROI and marketing effectiveness unit of the leading research agency. While at Optimor he modelled the financial impact of brand strategy decisions for a major global financial services brand and was part of the team that developed the BrandZ Top 100 brand valuation ranking study published in The Financial Times.



Lauren Reiss - Harvard Business School, 2003Lauren Reiss
Lauren Reiss is Director of Business Development and Strategy, for the WPP Group and WPP Digital. In this role, she works on the development of the Group's strategy, acquisitions, investments, partnerships and new business opportunities, particularly in the digital marketing and technology areas. Most recently, she played an active role in the WPP acquisition of 24/7 Real Media. She continues to work closely with 24/7 Real Media on its operations, integration into the Group and growth strategy. She also oversees WPP's portfolio of investments in the digital space, helping to forge relationships between them and WPP's Operating Companies and to create unique communications solutions for WPP Clients. 

Before assuming this role in the fall of 2005, Lauren was a member of WPP's Fellowship Program. She entered the program upon her graduation from Harvard Business School in the summer of 2003 and spent two years at Young & Rubicam Brands and Berlin Cameron/United.

While at Young & Rubicam Brands, she worked with Ann Fudge on a variety of network-wide initiatives, including helping to develop Young & Rubicam Brands' three year strategic plan and to support its ongoing deployment.

While at Berlin Cameron/United, Lauren worked on business development. She was heavily involved in new business pitches, from small clients to major cross-group pitches, and helped to win several small, but growing, pieces of business for the agency.

Prior to that, she was an analyst in the Strategic Planning Department of The Walt Disney Company, where she focused on their domestic cable and international television businesses.

She also served as Vice President of Corporate Development for iBlast Inc, a Los Angeles-based start-up funded by many of the independently owned and operated television station groups (Tribune, Cox, The Washington Post Company and Gannett).

She holds an AB (1998) and MBA (2003) from Harvard University.



mimi charavortiMimi Chakravorti
Mimi spent her first year of the WPP Fellowship in New York at Added Value, a marketing insights consultancy. She worked as a brand developer on a number of international projects for clients such as Pepsi, Nestle, Advil, Unilever and Danone, specialising in brand positioning and innovation. Mimi has made a significant contribution in discovering cultural and consumer insights and making new brand connections to ultimately recommend brand and innovation solutions for her clients. Her work at Added Value builds and extends on her pre-MBA experience in advertising and client side marketing.

Now entering her second year of the WPP Fellowship, Mimi has returned  to London to embark on a new adventure with Mediaedge:cia working as a Strategic Planning Director. In this role she is responsible for the communication strategy development for key international clients.



jennifer futolJennifer Futol
Jennifer Futol is Director of Strategic Planning, for the Global Solutions Group of Mediaedge:cia, based in Manhattan. Jennifer's role is to provide strategic and communications planning leadership and support to the multinational accounts that are managed through the Global Solutions Group. Prior to assuming this role, Jennifer was a Senior Partner, Communications Strategy Director at Mediaedge:cia, serving as U.S. Client Leader for the CHANEL Account, as well as undertaking a unique client-based assignment working directly for Colgate-Palmolive Europe / South Pacific, reporting to their VP Marketing Services for the region, and based in Geneva, Switzerland.

Jennifer joined the WPP Fellowship Program in September 2003, spending her first rotation working for Hill & Knowlton, and her second rotation at at Mediaedge:cia helping it's then fledgling communications planning capability gain momentum in North America. While at Hill & Knowlton, Jennifer led projects for both the Worldwide Head of Corporate Practice, and the Worldwide Chairman and Chief Executive Officer. During her 12 months at H&K, Jennifer worked on a global environmental policy planning project for American Standard, led the development of the Economic Competitive Assessment for the State of California for the then President and CEO of Hewlett Packard who had been elected as a member of the Governor-elect's Transition Committee, developed a cross-industry and cross-practice B2B Offering, relaunched H&K's annual Corporate Reputation Watch Survey, and created a framework for evaluating long-term industry growth opportunities that was subsequently embedded into H&K's annual business planning process.

Prior to selection for WPP Group's Marketing Fellowship Program, Jennifer was a Manager in Accenture's Corporate Strategy Group. During her time at Accenture, Jennifer led a range of strategy development projects for clients across multiple industries, including business model evaluation, strategic sourcing, market entry strategy, post-merger integration, and program management for major organizational change programs.

Jennifer has extensive multinational experience, having worked in Australia, New Zealand, Japan, Thailand, The Philippines, The United Kingdom, Switzerland and The United States. Jennifer holds a Bachelor of Commerce Degree (majoring in Economics and Strategy) from Monash University in Australia, and an Executive MBA from Kellogg Business School.



Tools
Print page
E-mail page


© 1999-2008  |  Site terms & conditions  |  Privacy policy  |  Accessibility statement



© 1999-2008