WPP



No hiding thoughts

You cannot be private at Stream, because the place is full of bloggers.

You say something and with minutes it is flying through cyberspace, being picked up and discussed in Los Angeles or Tokyo. Such is the speed of digital discussion now.

And that discussion is being measured.

We learn about VML’s SEER tool, which allows us to map the shape of the blogosphere and who is influencing whom. The nature of influence is becoming clearer.

For many people, accustomed to hiding their thoughts from others, and only sending them out into the world once they have been carefully honed and refined, this is unsettling.

But for Generation FaceBook, accustomed to sharing digital information with friends, and allowing their co-workers to listen to their most intimate of thoughts, perhaps this is not so much change.

If you spend your youth rating your co-workers on their movie tastes and level of ‘hotness’, and then sharing with them via FaceBook that ‘wish you’d left last night’s party before Listerine became a viable mixer for vodka’, sharing intellectual thought comes easier.





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