The trusted growth partner for the world's leading brands

In a time of AI disruption, competitive pressure and market volatility, the opportunity to reimagine growth through marketing has never been greater. We move beyond the traditional agency model and align our success directly with our clients, people and partners to deliver transformation and growth.

HOW WE PARTNER WITH YOU

We combine cutting-edge media intelligence, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counsel to help clients navigate change, capture opportunity and deliver growth – all unified by WPP Open, our pioneering agentic marketing platform.

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Bringing together AI‑driven media, data and partnerships to deliver creative personalisation at scale.

HOW WE DRIVE GROWTH

We earn trust by being open in how we work, transparent in how we measure success, and relied upon for secure solutions that respect our clients as the owners of their data. We bring together exceptional people and world-class partners, trusted to deliver results – day in and day out.

Careers

Exceptional people, extraordinary results

In today’s landscape of disruption and opportunity, human creativity and craft are at a premium. Imagination, judgement, taste, empathy, humour – these are what earn attention, build trust and differentiate brands. AI enables our people to automate the ordinary and elevate the extraordinary – driving growth for our clients.

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Partnerships

Partnerships built for speed and scale

The pace of change has outgrown any single organisation. We open our innovation and technology to best-in-class partners, including Adobe, Google, Microsoft and leading AI innovators. Clients trust that they are accessing the best innovation the world has to offer, integrated seamlessly and securely into WPP Open.

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WPP Open

One platform, measurable growth

WPP Open is our pioneering agentic marketing platform, enabling end-to-end marketing planning and execution in a single, secure workspace where exceptional talent and curated agents work together to deliver growth.

Powered by Open Intelligence, it securely connects live data from clients, partners and WPP, unlocking unique insights without data ever being shared – optimising marketing investment in real time while preserving privacy, control and trust. Clients see exactly where, how and why their marketing investment is working and know what they should do next.

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Trusted results

From accelerating ecommerce growth for global retailers to transforming production timelines with generative AI, we deliver outcomes that drive measurable business impact. Our work spans brand building, media, customer experience, commerce and communications – always in service of growth.

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From discovery to repurchase, Ford’s growth is powered by a connected customer ecosystem. Aligned with its goals, WPP unites hardware, software and experiences to create seamless journeys that drive lasting value – turning marketing investment into Ford’s most trusted driver of growth.