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News Highlights

WPP AGM - Trading Update for first four months of 2009

Reported revenues up almost 34%
Constant currency revenues up over 10%
Like-for-like revenues down almost 7%

Ogilvy launches global sustainability practice

March 2009 marked the launch of OgilvyEarth, a global sustainability practice area within the Ogilvy network.

OgilvyEarth unites the existing sustainability expertise under a single banner with the shared goal of helping the world's greatest companies capture the opportunity in the new sustainable economy.

OgilvyEarth straddles disciplines and geographies. It offers a suite of proprietary tools and thought-leadership resources, including access to Ogilvy's global panel of renowned sustainability experts.

Ogilvy's clients include Coca-Cola, Unilever, DuPont, the Environmental Defense Fund, Kraft, IBM, the WWF and the United Nations.

More information about resources, offerings and client engagements can be found online at ogilvyearth.com.

OgilvyOne China offers new ways to keep in touch with consumers online and on the go

OgilvyOne China has added OBuzz and the Ogilvy digital Lab to its arsenal of digital tools that will help marketers to better understand, reach and interact with Chinese consumers online and on the go.

Jointly developed by OgilvyOne and Ogilvy Public Relations Worldwide, OBuzz is a powerful new Internet world-of-mouth (iWOM) tracking system that enables efficient, real-time monitoring and measurement of online conversations across Chinese social media including BBS, forums, blogs and web 2.0 sites.

New Business

Bates Y&R Denmark wins Telenor

Johannes Leonardo wins Daffy's Inc.

Y&R Dubai wins Aujan Industries (Rani)

Wunderman Vienna wins Disney

Winners, Movers & Shakers

CommonHealth named #1 Healthcare Advertising Agency by Advertising Age

The PBN Company named Small Business of the Year by the American Chamber of Commerce in Russia

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.

Game Change

By MEC Access

A New Agenda For Partnerships

MEC Access, WPP's partnership marketing agency specialising in sport, entertainment and cause (www.mecaccess.com), has published a report advising brand-owners on how to create successful and winning partnerships.

Contact Ben Gold / Claire Burgess / Lucy Werner / Rik Salmon, Eulogy! +44 (0)20 7927 9999.

Work In Progress

By JWT

The Recession And Its Impact On Luxury

This trendletter discusses how the recession has affected consumer attitudes towards luxury, how prospects for the luxury industry differ between developed and emerging markets, and how luxury brands can respond to consumers newfound appreciation for modesty and value, among other topics.

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