I have been in touch with all of our public relations and public affairs agencies and have given them the option of submitting work previously submitted for industry competitions or submitting new work.
This year we will be accepting submissions in three categories: corporate and public affairs, consumer marketing, and B2B marketing. You may enter in one, two or three categories, but are limited to a single entry per category.
We want to recognize truly distinctive work. A very good execution of a tried and true approach is not sufficient in this instance. Also, the work should have had the desired outcome for the relevant client.
The top award should be truly world class and has probably been recognized as distinctive in other settings.
Marilyn Laurie (retired from AT&T) and Bill Nielsen (retired from J&J) have both agreed to again serve with me as jurors for the PR/PA entries.
All submissions need to be sent in a common format. Click here to download form.
Howard Paster
WPP's Public Relations & Public Affairs businesses
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Deadline: May 15
Queries to: hpaster@wpp.com
Note: You may have a PR campaign you´d like to enter but don´t necessarily work for a PR agency. This can be submitted to Howard Paster by May 15.
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