News highlights
WPP quarterly trading update
Constant currency revenues up over 6%
Like-for-like revenues up over 4%
First quarter operating margin in line with budget
Full year operating margin forecast to increase in line with target of 15%
WPP enters partnership with UK-based integrated agency Clemmow Hornby Inge
WPP has entered into partnership with multi-awarded Clemmow Hornby Inge, the London-based integrated marketing services agency. For London-based CHI, the partnership means access to media muscle and expertise through GroupM's global network making the company truly full service. It also provides the necessary channels/environment to develop their distinct model internationally in support of their expanding client base. CHI's clients includes Argos, British Gas, Britvic, Carphone Warehouse, COI, Friends of the Earth, Lexus, Premier Foods, Prince's Trust, RBS, The Telegraph Group and Toyota. WPP acquires leading marketing communications services group, TAPSA, in Spain
WPP has acquired one of Spain's leading marketing communications services groups, TAPSA. TAPSA is headquartered in Madrid, with offices in Barcelona and Seville. WPP has also acquired TAPSA's related companies Contacto Total, S.L., a direct, promotion and relationship marketing company with on-line capability, and CICM, a media investment management business. GCI London launches sponsorship service
GCI London has launched a dedicated sponsorship exploitation offer to further expand its growing presence in the sports and branded entertainment sectors. GCI Sponsorship is lead by Associate Director Ben Padfield and will focus on the development of sponsorship services to maximise brand potential for several existing agency clients, including Procter & Gamble, Garmin, WTA Tour and Adeem and Investment Dar the new owners of Aston Martin.
JWT launches JWT Boom: Boomers & Beyond
JWT Worldwide has launched JWT Boom: Boomers & Beyond, the only integrated communications agency focused on the Boomer 40+ market segment within a global agency network. The group is managed by Lori Bitter (formerly SVP of Age Wave Impact), Helen Foster (real estate industry expert) and Mary Brown. The division will specialise in helping clients build profitable and lasting relationships with Boomer and mature consumers. The agency's former Mature Marketing Group becomes part of the new group, which is headquartered in JWT's San Francisco offices. Contact sarah.maxell.crosby@jwtmmg.com.
New business
People
Burson-Marsteller appoints Jim Currie, former European Commission Director General for Environment, as Senior Adviser Craig Braasch appointed COO at VML, the marketing technology professionals
Awards
Carbon, a CommonHealth agency, named Agency of the Year by premiere industry publication Med Ad News in the US
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BrandZ Top 100 Most Powerful Brands
Google rises to the top of this year's ranking, taking the number one spot with a brand value of $66,434 million. Full information on the BrandZ Top 100 study is available online (please contact brandz@uk.millwardbrown.com to register, as the site is password protected). For a copy of the FT Report, contact David Muir. Enquiries to Joanna Seddon or Peter Walshe |
Marketing to Muslims
JWT has commissioned a wide-ranging study on America's estimated six to eight million Muslims; it includes in-depth interviews with noted American Muslims, ethnographies of ordinary Muslims and a survey of 350 Muslims that used face-to-face interviews. An adapted version of the survey was also fielded online to more than 450 Americans representing the general population. For more, contact Marian Salzman |
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