Reading Room

Beans and Pearls
Seminal lecture delivered by Martin Sorrell to D&AD in 1996 placing creativity - in its widest sense - at the core of WPP's offer to clients.

The Global Brand
Book by Millward Brown's Nigel Hollis on today's international marketplace and how globalizing a brand is a serious challenge

Microtrends
Mark Penn highlights everything from religion to politics, from leisure pursuits to relationships

The Advertised Mind
Draws on information about the working of the human brain to suggest why emotion is so important a factor in remembering an advertisement and pre-disposing consumers to buy brands

The Business of Brands
Outlines how brands are a source of value for businesses in terms of shareholder value through revenue generation and as a management tool - and for consumers, as a source of trust or predictor of quality

Ogilvy On Advertising
The timeless reference on what works to create great brands, effective campaigns that make the cash register ring, and a productive agency environment.

Being Direct: Making Advertising Pay
In his own words, how 'the pioneering father of direct marketing' did it. With a groundbreaking final chapter on marketing in the 'post-present' and a new chapter on the impact of the Internet

Truth, Lies & Advertising
Describes how successful account planners work in partnership with clients, consumers and agency creatives.

More Bull More
A collection of 70 short essays covering the marketing gamut, from advertising and brands to the people they are aimed at