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News Highlights

WPP Quarterly Trading Update

Reportable revenues in sterling down less than 2% at £2.078 billion
Reportable revenues in dollars up well over 6% at $3.234 billion
Constant currency revenues up slightly
Like-for-like revenues flat in first quarter, up in March
First quarter profits and operating margin well ahead of both budget and last year

New Offers

Kantar Media introduces internet ad network reporting

Kantar Media, a provider of strategic advertising intelligence to advertisers, advertising agencies and media properties, is introducing internet ad network competitive tracking reporting. Kantar Media will be the only research provider to offer detailed insight into the companies, advertisers and products running on ad networks, and the only source of industry-specific and category-specific ad network trending.

Kantar Media and Millward Brown Precis unite to form single agency

Kantar Media, announced the merger of media measurement and evaluation agency Millward Brown Precis Europe/US within Kantar Media´s Intelligence Sector. Kantar Media and Millward Brown Precis are both award winning agencies providing media measurement, competitor benchmarking, analysis and evaluation services, which enable PR agencies and brands to assess how effectively messages penetrate their target audiences. The combined business will be led by Madeleine Kernot, Managing Director of Kantar Media Intelligence UK. Contact John.McCarthy@kantarmedia.com, Nadine.Szyf-Beley@kanatarmedia.com, Dominic.Harders@millwardbrown.com.

JWT launches Experience Department

JWT Experience marks an historic step forward for both the New York agency and for the JWT Network, which introduced account planning to the advertising mix in the 1960s. New York´s hub will serve alongside London as one of two flagship centers for the network-wide Experience offering. The London department will be headed up by Maciek Gorzkowski and New York by Ingrid Bernstein. David Eastman will be responsible for strategic oversight of the worldwide operation, which will also include offices in Sao Paulo, Hong Kong and Singapore. Contact Alyson.Valpone@jwt.com.

Burson-Marsteller UK launches Total Sponsorship

Burson-Marsteller UK has launched Total Sponsorship, "new integrated communications product for sponsors. It aims to help clients take a more systematic approach to communicating about their sponsorship to different stakeholders."

Burson-Marsteller further cements partnership in Poland with Solski Burson-Marsteller

Burson-Marsteller has acquired a 30% equity stake in Solski Burson-Marsteller Sp.z.o.o., its affiliated partner in Poland since 2008. Solski Burson-Marsteller is a full range communications services provider in the Polish market. Clients include a number of major Polish and international blue chip firms and brands, as well as non-governmental organisations and government agencies.

VML forms partnership with Autonomy Interwoven

VML has formed a partnership with Autonomy Interwoven, an industry leader specializing in enterprise web content management system platforms. Through its innovative technology, Interwoven changes the way companies discover, analyze and manage information and interactions across websites, intranets and extranets. VML previously partnered with Interwoven to produce successful technology solutions for client partners Sprint, Adidas and GE.

UCCA and Ogilvy PR to share the story of the Chinese contemporary art with Chinese people and the world

Ogilvy PR Worldwide/Beijing and Ullens Center for Contemporary Art (UCCA) have signed a strategic partnership framework. They will cooperate to initiative new creative and artistic collaborations with brands to enhance the influence of art on people´s daily life. UCCA is non-profit, comprehensive art centre founded in the heart of Beijing´s 798 art district by collector Guy and Myriam Ullens in November 2007. Ogilvy PR will also work with UCCA to develop communications strategies and programs to help drive awareness and strengthen the influence and public appreciation of contemporary Chinese art and artists in China and overseas. Contact Sarah.Guldin@ogilvy.com.

New Business

MediaCom Russia wins Revlon.

O&M Singapore wins SingTel.

Young & Rubicam Brands Geneva wins Perfetti Van Melle.

Winners, Movers & Shakers

Keith Newton joins The Campaign Palace as the National Planning Director for the agency in Australia.

Becky Chidester takes new role as president, Wunderman World Health.

GroupM hires John Steedman to head Australia.

MediaCom named Media Agency Network of the Year at Festival of Media 2010 Awards.

CommonHealth named Agency of the Year by Med Ad News.

GroupM China awarded the 2009 CCTV Top 10 Media Agency Award.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.

BrandZ Top 100 Global Brands

By Millward Brown Optimor

Strong brands prove their resilience to recession in the fifth annual Millward Brown Optimor BrandZ Top100 Most Valuable Global Brands ranking.

When most key financial indicators plummeted, the value of the top 100 brands rose by four percent in the last year to more than $2 trillion. The BrandZ Top 100, commissioned by WPP, is the only valuation in the world that takes into account customers´ opinions on brands and demonstrates this with a dollar value.

Go Logo!

By Mac Cato (Wunderman)

12 Keys to Designing Successful Global Brands

Go Logo! provides both creatives and brand custodians a diagnostic anaylsis of, and a guideline to, the 12 prerequisties for establishing a brand´s emotional benchmarks.

Perhaps most persuasively, Cato offers an extensive and eclectic collection of visual profiles of some of the world´s most successful logos and brand identities. He bases his book on his 50 years of global creative branding experience, plus the personal insights and creative examples provided by a diverse group of contributors. So, have fun, Go Logo!

From Greenwash to Great

By OgilvyEarth

The OgilvyEarth global advisory board believes sustainability-oriented marketing could become one of the major forces propelling the transition to a sustainable economy. But this otherwise promising landscape faces a particularly stubborn problem: greenwash.

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