As with last year, the jury will consist of members of all of the global media agencies represented by the collective genius of Eric Kip of Mediacom, Ailsa Lochrie of Mindshare and Nick Vale of Mediaedge:cia all of whom have cross category and multinational experience.
In our judging we're looking for a clear insight, a great central idea and, most importantly, brilliance in activation. Also, being media folk, we can't help ourselves from keeping at least one eye on the return on investment.
Initially, each agency representative is tasked with selecting their ten best pieces of work from across the world for the last year. From this the jury, based on our judging criteria, will decide on the winners shortlist and of course award the coveted crème de la crème.
So the first step to being a winner is to make sure your work is selected by your agency jury member or from the wppedcream website.
Steve Hatch
Joint Managing Director of Mediaedge:cia
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Deadline: May 31
Queries to: steve.hatch@mecglobal.com
Note: If your entry sits outside of the global agencies you can also enter by supplying no more than 200 words and 2-3 supporting images to the following email address:
wppedcreammedia@wpp.com. We will select a further ten candidates from here.
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