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News Highlights

WPP acquires digital agencies Midia Digital and I-Cherry in Brazil

WPP has acquired Midia Digital and I-Cherry, two digital agencies in Brazil specialising in digital marketing and search marketing respectively.

New Offers

Kantar Media introduces internet ad network reporting

In partnership with TNS, Ogilvy & Mather´s two-year survey reveals what drives Muslims as consumers, against the vast backdrop of ethnic, economic, political and religious diversity of the Muslim world.

Researchers looked at Islam through the lens of the tangible effect it has on how lives are lived and how that in turn affects brands and business. The research has identified trends emerging from the worlds most interesting, dynamic yet controversial marketplace.

The report, entitled Brands, Islam and the New Muslim Consumer also serves as the launchpad for Ogilvy Noor, a multidisciplinary global Islamic Branding practice that aims to help brands better engage with Muslim consumers worldwide.

The Muslim consumer is viewed as a critically important segment for marketers, with the halal segment alone worth US$2.1 trillion, and growing at US$500 billion annually.

Contact Jane.Fraser@ogilvy.com.

Burson-Marsteller, Essence Communications create strategic alliance in Malaysia

Malaysian PR firm Essence Communications and Burson-Marsteller have engaged in a strategic alliance that enables Essence to become BM´s affiliate partner and point-of-contact for clients in Malaysia. Both Essence and BM are subsidiaries of WPP.

G2 Worldwide expands North American presence by opening Canadian office

G2 Worldwide, the global activation marketing agency, has opened its first Canadian office, in Montreal.

KnowledgeBase Marketing expands footprint in Europe

KnowledgeBase Marketing, a Wunderman company, has deepened its footprint in Europe by opening dedicated offices in Paris and London offering integrated data-driven marketing solutions. These new offices join locations in Frankfurt, Helsinki and Prague.

Contact Peggy.Garner@kbm1.com.

New Business

G2 Star Echo China wins Procter & Gamble, Amway, Coca-Cola and Mead Johnson.

Mindshare Guangzhou wins Guangdong Telecom.

Maxus India wins Viacom18.

Maxus Singapore wins NTUC.

Ogilvy PR Beijing wins Tencent.

Winners, Movers & Shakers

Bindu Sethi appointed Chief Strategy Planning Officer for Grey Asia Pacific.

OgilvyOne China appoints Lars Bjorge as Digital Lead, OgilvyOne China.

JWT Atlanta appoints Thurston Yates to Senior Partner, Digital/Group Creative Director.

JWT Singapore appoints Sam Williams Global Business Director of LUX.

Y&R and JWT success at the Clios.

Mindshare Singapore wins Agency of the Year at the Marketing Magazine Awards.

Ogilvy Group Russia sweeps the board at the Effie Awards.

Grey Melbourne clinches a Gold Pencil at the 2010 One Show Interactive Awards.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.

2010 ImagePower® Green Brands Survey

The fifth annual ImagePower® Green Brands Survey polled more than 9,000 people in eight countries and was conducted by WPP agencies Cohn & Wolfe, Landor Associates and Penn Schoen Berland (PSB), as well as independent strategy consulting firm Esty Environmental Partners. The Green Brands Survey identifies emerging trends related to consumer perception and purchasing behavior of "green" products.

Custom Surveys within Your Budget

By Brian Cooper, TNS

TNS, the world´s largest custom research agency, has released Custom Surveys within Your Budget, a new reference for how to manage online research methods. Author Brian Cooper presents a holistic, principled-centered approach for developing a sound strategy around commonly faced research problems.

Contact Stephen.Shively@tns-global.com

Why Life Is Looking Up In Brazil

By Andrew Downie

He´s a TV star, socialite and published author - as well as being boss of his country´s biggest ad agency.

Y&R CEO Roberto Justus tells Andrew Downie that the time has come at last for Brazil to fulfill its potential.

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