http://www.wpp.com/wpp/marketing/?utm_medium=RSS Research findings and other insights on topical advertising and marketing communications issues from WPP marketing professionals worldwide Tue, 16 Mar 2010 12:00:00 GMT 15 http://www.wpp.com/wpp/marketing/marketresearch/monitoring-report-digital-germany.html?utm_medium=RSS By TNS Business Intelligence. This global benchmark report compares the performance of Germany's information and communication (ICT) industry with 14 top global ICT industries. Tue, 16 Mar 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/monitoring-report-digital-germany.html http://www.wpp.com/wpp/marketing/hottopics/downturn/the-recession-handbook.html?utm_medium=RSS By JWT. In our fourth AnxietyIndex Quarterly, we highlight key brand lessons from the Great Recession (accompanied by examples), which we believe will hold up in recessions to come. Fri, 12 Mar 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/the-recession-handbook.html http://www.wpp.com/wpp/marketing/branding/customer-satisfaction.htm?utm_medium=RSS By Millward Brown. While customer satisfaction is a critical component of brand equity, companies often underdeliver on service. To improve the service element can be costly; often it requires the substantial reorganization of a business. Thu, 11 Mar 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/customer-satisfaction.htm http://www.wpp.com/wpp/marketing/advertising/ten-trends-for-2010.htm?utm_medium=RSS JWT's "10 Trends for 2010" looks at the trends for the coming year. Mon, 22 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/ten-trends-for-2010.htm http://www.wpp.com/wpp/marketing/advertising/ten-trends-for-2010.htm?utm_medium=RSS Landor Design Director Jack Bredenfoerder answers questions about changing trends in color. Mon, 22 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/ten-trends-for-2010.htm http://www.wpp.com/wpp/marketing/digital/five-simple-steps-to-twitter-success.htm?utm_medium=RSS Article by Hill & Knowlton's Niall Cook on how companies can put Twitter to use. Thu, 18 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/digital/five-simple-steps-to-twitter-success.htm http://www.wpp.com/wpp/marketing/design/nice-package.htm?utm_medium=RSS Landor's Design Director Ben Chandler on what makes a great piece of packaging Wed, 17 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/design/nice-package.html http://www.wpp.com/wpp/marketing/relationshipmarketing/clearing-the-segmentation-hurdles.htm?utm_medium=RSS Effective, cost-efficient segmentation is the holy grail of email marketing. By Gretchen Scheiman. Wed, 17 Feb 2010 18:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/clearing-the-segmentation-hurdles.html http://www.wpp.com/wpp/marketing/hottopics/china/generation-china.htm?utm_medium=RSS With China on the road to economic recovery the world’s third largest economy looks poised for growth and increased brand investment. However segmentation is always an issue with marketers entering and seeking to grow share on the continent. The size of the territory and its population makes it crude and simplistic to target everyone. Wed, 17 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/generation-china.htm http://www.wpp.com/wpp/marketing/advertising/the-advertisers-india.htm?utm_medium=RSS As the focus of global business shifts firmly to the BRIC economies, marketers and advertisers face an increasing need to understand the marketing environments in those countries. What brands do their consumers desire? What advertising resonates within their borders? Tue, 16 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/the-advertisers-india.htm http://www.wpp.com/wpp/marketing/digital/mobile-mania.htm?utm_medium=RSS Always on. Always with you. Always connected. The world is changing as the cellphone becomes the computer. Mon, 15 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-mania.htm http://www.wpp.com/wpp/marketing/advertising/anxietyindex-quarterly.htm?utm_medium=RSS During periods of heightened consumer anxiety, brands need real-time data that can help them navigate a rapidly changing landscape. Thu, 12 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/anxietyindex-quarterly.htm http://www.wpp.com/wpp/marketing/consumerinsights/luring-asian-shoppers.htm?utm_medium=RSS This report gives insights into how shoppers relate to brands and what is influencing their behaviour in-store. Thu, 12 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/luring-asian-shoppers.htm http://www.wpp.com/wpp/marketing/digital/foursquare.htm?utm_medium=RSS Foursquare, a location based social networking service, it makes use of a number of the technological and cultural shifts of the last few years. Thu, 12 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/foursquare.htm http://www.wpp.com/wpp/marketing/digital/estimating-internet-traffic.htm?utm_medium=RSS A study on behalf of NIXI to measure Internet traffic on its existing nodes and plan for future exchanges. Thu, 12 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/estimating-internet-traffic.htm http://www.wpp.com/wpp/marketing/onscreen.htm?utm_medium=RSS Views, opinions and verdicts: watch WPP's professionals - past and present - on industry issues and hot topics. Tue, 02 Feb 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/onscreen.htm http://www.wpp.com/wpp/marketing/books/the-future-of-marketing.html The Future of Marketing is a collection of commentaries from 50 CEOs of some of the world's most successful businesses - who were asked to answer one simple question: What role do you see marketing playing in the future success of your company? Wed, 21 Jan 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/the-future-of-marketing.html http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0749457023 Shopper Marketing explores the subject of shopper marketing, which takes places in the store, aiming to turn shoppers into buyers, at the point of purchase. The goal of shopper marketing is to influence purchase decisions when the shopper is close to the product in the store. Wed, 13 Jan 2010 12:00:00 GMT http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0749457023 http://www.wpp.com/wpp/marketing/branding/brand-building-in-africa-in-2010.htm For marketers, 2010 is the optimal time to approach the new Africa. However, this is easier said than done, especially without readily available information on the opportunities and hurdles that may be encountered. The early railway pioneers who struck out into Kenya’s uncharted territory often ended up inside a lion, and as a global marketer you put your brand at risk of a similar fate if you enter this immensely complex and fragmented region without a guide. Wed, 06 Jan 2010 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brand-building-in-africa-in-2010.htm http://www.wpp.com/wpp/marketing/branding/landors-2010-trends-forecast.htm Even if 2010 ushers the flush times back in, our back-to-basics values are likely to stick around. So what trends can we expect next year? And what do these mean for brands? Our experts make some predictions. Wed, 16 Dec 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/landors-2010-trends-forecast.htm http://www.wpp.com/wpp/marketing/advertising/how-do-I-maximize-my-print-budget.htm Magazine advertising can work more cost effectively than TV, and using magazines in the media mix can lead to a media-multiplier effect. Wed, 09 Dec 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/how-do-I-maximize-my-print-budget.htm http://www.wpp.com/wpp/marketing/consumerinsights/breakthrough-insights-the-way-forward.htm As 2010 approaches, one word springs to mind as more important than any other: “forward.” The work in 2010 will be to ride the fragments of economic recovery in the scaled markets of the US, Europe, and Asia while capitalizing on resurgent growth in places like China. As this edition of Breakthrough Insights addresses, finding this growth will require new approaches – not repeats or optimizations of our old strategies. Tue, 08 Dec 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/breakthrough-insights-the-way-forward.htm http://www.wpp.com/wpp/marketing/marketing/think-french.htm?utm_medium=RSS By Simon Silvester. French marketing is very different to American marketing – but it is often more effective. In the cut-throat world of the 21st Century, every marketer needs to understand it. Fri, 04 Dec 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/think-french.htm http://www.wpp.com/wpp/marketing/media/the-2009-tgi-book-product.htm?utm_medium=RSS Free publication of extracts from TGI’s immense database of product usage information from around the world. Wed, 11 Nov 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/the-2009-tgi-book-product.htm http://www.wpp.com/wpp/marketing/advertising/online-display.htm?utm_medium=RSS As it has matured, we have learned that online advertising can improve awareness and brand perceptions. For a medium where frequency levels can be capped, it is worth noting that the first exposure is the most effective, so aiming for reach among your target is a useful objective to set. Improvements on most key brand measures tend to stabilize after around four exposures. Wed, 11 Nov 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/online-display.htm http://wpp.com/wpp/marketing/branding/the-keys-to-brand-success.htm?utm_medium=RSS The relationships between brands and consumers are the end result of all the experiences that consumers have with brands through direct contact, marketing communication, news, or publicity. Wed, 21 Oct 2009 12:00:00 GMT http://wpp.com/wpp/marketing/branding/the-keys-to-brand-success.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/what-hope-fueled-markets-can-teach-brands.htm?utm_medium=RSS JWT provides real-time data to help brands navigate a rapidly changing landscape by providing tools to help brands succeed Wed, 21 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/what-hope-fueled-markets-can-teach-brands.htm http://www.wpp.com/wpp/marketing/marketing/the-small-movement.htm?utm_medium=RSS Everything is getting smaller, from homes to cars to technology to packaged goods. This trend is being fueled by a recession that’s forcing people to live with less but is also an outgrowth of the environmental movement. Wed, 21 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/the-small-movement.htm http://www.wpp.com/wpp/marketing/media/planning-by-numbers.htm?utm_medium=RSS Millward Brown discusses what constitutes the optimal media plan Wed, 21 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/planning-by-numbers.htm http://www.wpp.com/wpp/marketing/digital/women-in-their-digital-domain.htm?utm_medium=RSS Women in their digital domain: digital paths to seeking, sharing and shopping Wed, 21 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/women-in-their-digital-domain.htm http://www.wpp.com/wpp/marketing/publicrelations/into-africa.htm?utm_medium=RSS Through looking purely at the immense difficulties that Africa has experienced and continues to face, the well-grounded and true sense of optimism that exists in many African nations has gone largely unnoticed. Notwithstanding the immense challenges that lie ahead, now is the start of a defining decade for Africa. Fri, 16 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/into-africa.htm http://www.wpp.com/wpp/marketing/marketing/math-marketing.htm?utm_medium=RSS This paper provides a practical view of the Math Marketing landscape today. Thu, 15 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/math-marketing.htm http://www.wpp.com/wpp/marketing/branding/the-nostalgia-megatrend.htm?utm_medium=RSS Many major brands are tapping into consumers’ desire for nostalgia in uncertain times, but vintage style needs to fit properly, says Marie Ridgley, Added Value. Tue, 13 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/the-nostalgia-megatrend.htm http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/cr-thinking-from-landor.htm?utm_medium=RSS A selection of latest thinking from Landor on CR issues, including the 2009 ImagePower survey. Tue, 13 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/cr-thinking-from-landor.htm http://www.wpp.com/wpp/marketing/digital/work-in-progress-now-web.htm?utm_medium=RSS This Work in Progress explains what the Now Web looks like and examines its implications for mass culture, entertainment and media. Tue, 13 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/work-in-progress-now-web.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/preparing-for-the-upturn.htm?utm_medium=RSS Recent studies conducted by TNS have clearly shown us that consumers are adjusting their behaviour to cope with either their real changing circumstances, like salary cuts or losing their job, and/or their degree of concern about how the global financial crisis (GFC) will potentially impact them. We have uncovered ten basic coping strategies which impact on behaviour. Tue, 06 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/preparing-for-the-upturn.htm http://www.wpp.com/wpp/marketing/marketing/should-my-advertising-stimulate-an-emotional-response.htm?utm_medium=RSS The generation of emotion is crucial for successful marketing. Many brands benefit from an association with positive emotions. However, the most successful brands tend to have a balanced set of associations and rational strengths should not be ignored. Tue, 06 Oct 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/should-my-advertising-stimulate-an-emotional-response.htm http://www.wpp.com/wpp/marketing/books/the-next-evolution-of-marketing.htm?utm_medium=RSS This groundbreaking new book takes the reader beyond relationship marketing and permission marketing and into the realm of the next big thing - meaningful marketing. Tue, 29 Sep 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/the-next-evolution-of-marketing.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/the-sky-did-not-fall.htm?utm_medium=RSS Consumers are spending again. But they're buying less. The report is the second in a series developed by The Store - WPP to help retailers and suppliers navigate through these rough times. Tue, 15 Sep 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/the-sky-did-not-fall.htm http://www.wpp.com/wpp/marketing/marketing/what-is-a-real-recession-response.htm?utm_medium=RSS As brands struggle to come to terms with a recession like no other, Roz Calder rejects the generic knee-jerk reaction on price and product and calls for a return to the essence of marketing: understanding and meeting consumers’ real emotive needs. Fri, 20 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/what-is-a-real-recession-response.htm http://www.wpp.com/wpp/marketing/hottopics/china/ten-implications-for-marketing-strategy-in-these-times.htm?utm_medium=RSS This article looks at what the current environment means for fine tuning marketing strategies in China. Tue, 18 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/ten-implications-for-marketing-strategy-in-these-times.htm http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/a-question-of-balance.htm?utm_medium=RSS This article looks towards Eastern philosophy for a more holistic approach to the issues surrounding Work Life Balance, and how that balance can be struck in a harmonious fashion. Mon, 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/corporate-responsibility/a-question-of-balance.htm http://business.timesonline.co.uk/tol/business/career_and_jobs/article6564840.ece?utm_medium=RSS Business leaders recognise the value that creativity contributes towards brands as iconic as Apple, Google or Virgin, yet they are reluctant to act upon this conviction, argues Jim Prior of The Partners in this article for the London Times. Mon, 03 Aug 2009 12:00:00 GMT http://business.timesonline.co.uk/tol/business/career_and_jobs/article6564840.ece http://www.wpp.com/wpp/marketing/consumerinsights/global-glance.htm?utm_medium=RSS Executive summary of TRU's global study of teens profiling global teens; offering key lifestage and cohort insights; and contrasting teens in developed and emerging markets. Mon, 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/global-glance.htm http://www.wpp.com/wpp/marketing/marketing/join-em-fight-em.htm?utm_medium=RSS Low-cost, 'value-plus' brands could be the toughest competiton your brand has to face. Here are three strategies for taking them on. Mon, 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/join-em-fight-em.htm http://www.wpp.com/wpp/marketing/marketing/why-the-rural-market-is-different.htm?utm_medium=RSS First in a series of articles on rural markets by Ratan Malli, strategic planning director, Northeast Asia, JWT. Mon, 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/why-the-rural-market-is-different.htm http://www.wpp.com/wpp/marketing/media/measuring-high-performance-sponsorship-programs.htm?utm_medium=RSS Evaluation enhances the performance of every sponsorship. It establishes the legitimacy of sponsorship to internal constituencies and provides the justification needed to preserve sponsorships in an uncertain economic climate. This brief outlines the 10 factors critical to successful evaluation. Mon, 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/measuring-high-performance-sponsorship-programs.htm http://www.wpp.com/wpp/marketing/digital/privacy-in-the-digital-age.htm?utm_medium=RSS The issue of digital privacy is rapidly rising up the agenda as online transactions create a vast amount of data on consumers which can be exploited by marketers. A study of the key issues. Mon, 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/privacy-in-the-digital-age.htm http://www.wpp.com/wpp/marketing/digital/work-in-progress-enterprise-20.htm?utm_medium=RSS Enterprise 2.0 is all about putting Web 2.0 tools to work inside organizations. It's key to building the flat, fast and flexible businesses of the future. Mon, 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/work-in-progress-enterprise-20.htm http://www.wpp.com/wpp/marketing/advertising/we-can-be-rock-stars.htm?utm_medium=RSS The future of the ad agency could be in nurturing ideas, says William Charnock after visiting the TED - Technology, Entertainment Design - conference. Mon, 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/we-can-be-rock-stars.htm http://www.wpp.com/wpp/marketing/branding/what-doesnt-kill-you.htm?utm_medium=RSS Effective brand management is the vital thread which gives your organisation immunity against threats from competitors, activist consumers and the media. Mon, 03 Aug 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/what-doesnt-kill-you.htm http://www.wpp.com/wpp/marketing/digital/whats-next-for-mobile.htm?utm_medium=RSS While the world remains engulfed in an economic "Perfect Storm", the full potential of mobile marketing will not be achieved until a "Perfect Calm" occurs, in which the vision that mobile operators and marketers have for the mobile phone lines up with the reality of what the device means to consumers. Tue, 21 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/whats-next-for-mobile.htm.htm http://www.wpp.com/wpp/marketing/branding/day-of-the-clones.htm?utm_medium=RSS In his latest work, Simon Silvester writes that the human brain is drawn to differentiation like a moth to a lightbulb. It is the most important factor in marketing. But also the least measured. Tue, 14 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/day-of-the-clones.htm http://www.wpp.com/wpp/marketing/marketresearch/understanding-television-viewing-among-multi-cultural-consumers.htm?utm_medium=RSS In this paper TNS Media Research outlines an effective method of analyzing set-top box data in order to identify behavioral patterns that align with multicultural diversity. Fri, 10 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/understanding-television-viewing-among-multi-cultural-consumers.htm http://www.wpp.com/wpp/marketing/awards/wpp-tops-website-poll.htm?utm_medium=RSS Investor Relations magazine has once again rated WPP's online annual report No.1 in its yearly study, beating major corporations such as Procter & Gamble, Thomson Reuters, Berkshire Hathaway and China Mobile. Fri, 10 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/awards/wpp-tops-website-poll.htm http://www.wpp.com/wpp/marketing/marketresearch/commercial-tuneaway.htm?utm_medium=RSS In this paper TNS Media Research explore the relationship between message frequency and commercial tuneaway, present key findings on this relationship, and relate those findings to ideas on a more complex model for understanding commercial audience. Fri, 03 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketresearch/commercial-tuneaway.htm http://www.wpp.com/wpp/marketing/hottopics/india/entertaining-inspiration.htm?utm_medium=RSS Typical of so many other Indian consumer groups, the Indian student too today is asking for a magical combination. They expect the ideal faculty to be knowledgeable, entertaining, friendly and inspirational. The latest Brand Chakras study by JWT India reveals what Indian students seek from colleges. Fri, 03 Jul 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/india/entertaining-inspiration.htm http://www.wpp.com/wpp/marketing/digital/moneyball-marketing.htm?utm_medium=RSS In data rich, resource constrained environments, the intelligent application of analytics can significantly improve your chances of winning. Tue, 30 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/moneyball-marketing.htm http://www.wpp.com/wpp/press/press/default.htm?guid={7bd4c176-88fe-43b6-890b-cd1ee67dbcf1}?utm_medium=RSS China's 4th-6th tier towns, which account for 37% of China’s population, have notably different consumer cultures and retail landscapes not only from the major metropolises of Beijing, Shanghai and Guangzhou but also from 2nd-3rd tier cities, according to 'China Beyond', a new study released by Ogilvy China. Tue, 23 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/press/press/default.htm?guid={7bd4c176-88fe-43b6-890b-cd1ee67dbcf1} http://www.wpp.com/wpp/marketing/digital/measuring-the-social-mix.htm?utm_medium=RSS Word of mouth is perhaps the world's oldest form of advertising and has proven almost impossible to target and measure...until now. Tue, 23 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/measuring-the-social-mix.htm http://www.wpp.com/wpp/marketing/hottopics/china/changing-nature-of-youth.htm?utm_medium=RSS Investigation on the changing social cultures in China and how these events and consequences are being experienced by youth in China. Tue, 20 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/changing-nature-of-youth.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/marketing-during-recession.htm?utm_medium=RSS When sales are down and budgets are cut, it would seem that the most important thing for a business to do is to focus on survival, not plan for growth. But recovery will come, and marketers who are not ready to seize that opportunity will lose out to those who are. Tue, 20 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/marketing-during-recession.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/innovation-in-a-recession.htm?utm_medium=RSS Research International have analysed their huge database of over 40,000 innovations to identify key success criteria for driving successful innovation in a recession. Wed, 17 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/innovation-in-a-recession.htm http://www.wpp.com/wpp/marketing/branding/building-youth-brands-in-a-youthful-country.htm?utm_medium=RSS Dheeraj Sinha looks at the youth of India and what it takes to build meaningful youth brands. Fri, 05 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/building-youth-brands-in-a-youthful-country.htm http://www.wpp.com/wpp/marketing/marketing/game-change.htm?utm_medium=RSS Brands face unparalleled change in consumer and media behavior. Brand-owners are increasingly turning to explore the relatively untapped potential of partnerships. Thu, 04 Jun 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/game-change.htm http://www.wpp.com/wpp/marketing/marketing/patterns-in-the-surf.htm?utm_medium=RSS Peter Callius, Anders Lithner and Stefan Svanfeldt surveyed people's internet patterns in relation to other media. Thu, 28 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/patterns-in-the-surf.htm http://www.wpp.com/wpp/marketing/branding/brandz.htm?utm_medium=RSS The fourth annual BrandZ Top 100 Most Valuable Global Brands ranking published by Millward Brown Optimor reveals that brands sustain their value, despite the tough economic environment. Tue, 19 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brandz.htm http://www.wpp.com/wpp/marketing/design/active-design.htm?utm_medium=RSS Retail design, both packaging and environments, must do more than capture a brand - it must engage consumers and play a part in closing the sale. Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/active-design.htm http://www.wpp.com/wpp/marketing/digital/mobile-marketing.htm?utm_medium=RSS A sponsored guide to advertising and marketing on mobile devices sponsored by Mindshare Asia-Pacific Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/mobile-marketing.htm http://www.wpp.com/wpp/marketing/media/the-interruptibles.htm?utm_medium=RSS Interruption marketing is any type of advertising that is not invited by the consumer; MEC research shows it still has a role to play. Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/media/the-interruptibles.htm http://www.wpp.com/wpp/marketing/relationshipmarketing/back-to-the-future?utm_medium=RSS A presentation to the DMA Global Symposium which looks at the issues and the prospects facing Direct Marketing in the age of digital and convergence. Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/relationshipmarketing/back-to-the-future.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/shopper-marketing.htm?utm_medium=RSS A ten-point plan for leveraging Shopper Marketing in difficult economic times to deliver better returns on marketing investment. Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/shopper-marketing.htm http://www.wpp.com/wpp/marketing/branding/awareness-growing-fast-on-both-sides-of-atlantic.htm?utm_medium=RSS An in-depth survey of green attitudes conducted in the UK and the US by three WPP companies - Landor, Penn, Schoen & Berland and Cohn & Wolfe - finds environmental attitudes transformed in both countries. Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/awareness-growing-fast-on-both-sides-of-atlantic.htm http://www.wpp.com/wpp/marketing/branding/brand-it-like-beckham.htm?utm_medium=RSS Some brands are becoming major cultural phenomena, and if yours isn't, it will struggle to survive. Simon Silvester looks at what makes for iconic status. Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/brand-it-like-beckham.htm http://www.wpp.com/wpp/marketing/branding/islamic-branding.htm?utm_medium=RSS A market of 1.6 billion people that has scarcely been tapped, Muslim consumers offer enormous potential to Western marketers - but only if their values are fully understood, says Miles Young. Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/islamic-branding.htm http://www.wpp.com/wpp/marketing/branding/unfulfilled-promises.htm?utm_medium=RSS Simon Silvester examines the struggle of many service brands to differentiate themselves, and concludes that the key factor is failing to deliver on their promise to consumers. Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/unfulfilled-promises.htm http://www.wpp.com/wpp/marketing/branding/slowdown-puts-climate-in-shade.htm?utm_medium=RSS Research in the US and UK shows that the credit crunch has knocked the green issue from the top of the agenda; while a survey in New Zealand finds consumers wary of companies' eco-claims Mon, 18 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/slowdown-puts-climate-in-shade.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/five-rules-for-retailing-in-a-recession.htm?utm_medium=RSS Drawing on a study of more than 50 major U.S.-based retailers and over 20 years of global consulting experience, consultants Favaro, Romberger, and Meer set out five operating rules to help retail executives determine where to direct recession-squeezed resources for the biggest return. Fri, 08 May 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/five-rules-for-retailing-in-a-recession.htm http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0137126859?utm_medium=RSS How today's shoppers really think, behave, and buy: Breakthrough insights for creating high-profit retail experiences. Tue, 05 May 2009 12:00:00 GMT http://www.wpp.com/NR/rdonlyres/744A6ACC-9A1D-47C7-87CD-3FABAF035E9E/0/wpp_books.html?bookid=0137126859 http://www.wpp.com/wpp/marketing/design/designed-to-impress.htm?utm_medium=RSS WPP's worldwide creative director John O'Keeffe presents a selection of eye-catching recent work from Group companies. Tue, 28 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/designed-to-impress.htm http://www.wpp.com/wpp/marketing/marketing/what-the-recession-means-for-the-chief-marketing-officer.htm?utm_medium=RSS The downturn may have enhanced the status of top marketers and will certainly lead to an increased emphasis on accountability, says John Quelch. Wed, 22 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/what-the-recession-means-for-the-chief-marketing-officer.htm http://www.wpp.com/wpp/marketing/digital/why-its-good-to-tweet.htm?utm_medium=RSS Twitter has been the social networking phenomenon of the last six months, but does it have a serious use for marketers? Rohit Bhargava offers 10 reasons which Twitter might actually matter. Wed, 22 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/why-its-good-to-tweet.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/a-middle-class-crisis.htm?utm_medium=RSS China has not been spared from the rapidly-expanding financial turmoil, as some initially expected. Yee Mei Chan reports on a study by Millward Brown and Lightspeed Research which considers the effects on Chinese consumers' shopping habits and how brand owners can respond. Wed, 22 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/a-middle-class-crisis.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/learning-to-love-the-r-word.htm?utm_medium=RSS The need to prove that marketing delivers ROI has become all the more vital in the downturn, argues Nigel Foote. Econometric modeling can provide the solution. Wed, 22 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/learning-to-love-the-r-word.htm http://www.wpp.com/wpp/marketing/branding/our-changing-view-of-style.htm?utm_medium=RSS By Susan Nelson of Landor. "Stylish" is a label that many brands would covet; yet what the public considers stylish is a constantly moving target. Landor has been monitoring the consumer league table of stylish brands for 15 years, and its latest data reveals a list that is less sporty and utilitarian than a decade and a half ago. The new bywords for style are international, prestigious - and sexy. Fri, 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/our-changing-view-of-style.htm http://www.wpp.com/wpp/marketing/digital/the-digital-face-of-beauty.htm?utm_medium=RSS Most people still want to try a product in-store before they buy, but the web has enormous power to make and destroy reputations, and to create engagement before that vital transaction, says this report from MEC. Fri, 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/the-digital-face-of-beauty.htm http://www.wpp.com/wpp/marketing/books/qualitology.htm?utm_medium=RSS Consumers are becoming increasingly influential as publishers and content providers; what this study by Millward Brown's Pepe Martinez shows is the enormous potential of new technology platforms to create research data. Fri, 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/qualitology.htm http://www.wpp.com/wpp/marketing/design/who-dares-wins.htm?utm_medium=RSS Just because there's a recession, that's no excuse for brands to lie low and take an endless duvet day, says Landor's Peter Knapp. Fri, 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/who-dares-wins.htm http://www.wpp.com/wpp/marketing/advertising/advertising-avoidance.htm?utm_medium=RSS Study by Peter Callius of Research International charting the extent to which individuals actively try to avoid advertising in some media, while they do not mind advertising in others. Fri, 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/advertising-avoidance.htm http://www.wpp.com/wpp/marketing/design/how-not-to-name.htm?utm_medium=RSS According to Anthony Shore of Landor Associates, the path to a trademarkable brand name is steep and treacherous. Curvy, too. Fortunately, help is here. The six tips offer suggestions for what you shouldn't - and most importantly - what you should do to get on the most direct path to a winning name. Fri, 17 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/design/how-not-to-name.htm http://www.wpp.com/wpp/marketing/hottopics/china/embracing-change-realizing-dreams.htm?utm_medium=RSS Embracing Change, Realizing Dreams, by Ogilvy & Mather China's Kunal Sinha, is as much a study into the psyche of a large group of people who have witnessed tumult and lived through a dream, as much as an appeal to our youth-obsessed, technology-possessed colleagues and clients: ignore China's active seniors at your own peril. Mon, 06 Apr 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/embracing-change-realizing-dreams.htm http://www.wpp.com/wpp/marketing/advertising/targeting-online-ads.htm?utm_medium=RSS By Millward Brown. Among the significant and distinct attributes of online advertising is its ability to deliver relevant messages to specific targets. However, the range of available online targeting options is vast and becoming increasingly complex. How should advertisers choose among these alternatives to optimize their online ad effectiveness? Mon, 30 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/targeting-online-ads.htm http://www.wpp.com/wpp/marketing/hottopics/china/future-direction-of-china.htm?utm_medium=RSS China's lawmakers are facing the very ambitious task of achieving 8% GDP growth in 2009. This report from Hill & Knowlton looks at China's future direction following the NPC & CPPCC conference that took place recently. Fri, 27 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/future-direction-of-china.htm http://www.wpp.com/wpp/marketing/awards/wire-tops-lacp-inspire-awards.htm?utm_medium=RSS WPP's global newspaper The WIRE has been voted No.1 in the League of American Communication Professionals' Inspire Awards for internal communications. Fri, 27 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/awards/wire-tops-lacp-inspire-awards.htm http://www.wpp.com/wpp/press/interviews/wpp-pips-omnicom.htm?utm_medium=RSS WPP plc has swept past Madison Avenue, New York-headquartered Omnicom Group to become leader in the global advertising arena. Mon, 23 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/press/interviews/wpp-pips-omnicom.htm http://www.wpp.com/wpp/marketing/marketing/understanding-the-islamic-consumer.htm?utm_medium=RSS Findings from a 10-country study shed some light on the vast market of 1.4 billion Muslims worldwide - a segment that has received scant attention until now. Mon, 16 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/understanding-the-islamic-consumer.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/retailing-in-the-recession.htm?utm_medium=RSS Brought to you by The Store, WPP's unique retail practice, this report is the first in a series of Playbooks to help retailers and brand marketers succeed in today's unprecedented global financial and economic crisis. Tue, 10 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/retailing-in-the-recession.htm http://www.wpp.com/wpp/marketing/marketing/essays-assorted-writings-by-jeremy-bullmore.htm?utm_medium=RSS As a non-executive director of WPP, and latterly as a member of the company's Advisory Board, Jeremy Bullmore has contributed an annual essay to WPP's Annual Report for more than a decade. Bullmore's unerring ability to get to the nub of the question is delivered with the wit and illumination that have inspired his audience around the marketing world. Wed, 04 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/essays-assorted-writings-by-jeremy-bullmore.htm http://www.wpp.com/wpp/marketing/consumerinsights/pink-pages.htm?utm_medium=RSS Vietnam is one of the most exciting consumer markets in Asia, with a largely rural population of 85 million undergoing rapid change and poised to see strong migration to cities. TNS's lavishly illustrated reference book provides a feast of facts and figures on the country, and will benefit the nation's children into the bargain. Tue, 03 Mar 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/pink-pages.htm http://www.wpp.com/wpp/marketing/books/perfect-pitch.htm?utm_medium=RSS A professional “pitching coach” for one of the world's largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. Thu, 19 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/perfect-pitch.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/by-inspiration-only.htm?utm_medium=RSS Recession should not lead our clients to expect sub-prime thinking, says WPP's worldwide creative head John O'Keeffe. Creative ideas, he argues, are the key difference between marketing success and failure. Wed, 18 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/by-inspiration-only.htm http://www.wpp.com/wpp/marketing/books/a-smile-in-the-mind.htm?utm_medium=RSS Authors Beryl McAlhone & David Stuart present the best examples of graphic wit over the past 30 years - the jobs that people remember, the projects that make designers famous. Wed, 18 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/a-smile-in-the-mind.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/ogilvy-on-recession.htm?utm_medium=RSS A specially commissioned website by Ogilvy designed to offer strategies and tactics across marketing disciplines that illustrate how you can support and build your brands during uncertain economic times. Tue, 17 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/ogilvy-on-recession.htm http://www.wpp.com/wpp/marketing/branding/whose-brand-is-it-anyway.htm?utm_medium=RSS Millward Brown's latest report looks at how you can pick your brands and you can pick your friends. But if you're a marketer, can you pick your brand's friends? And should you even try? Tue, 17 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/whose-brand-is-it-anyway.htm http://www.wpp.com/wpp/marketing/publicrelations/obama-administration-china.htm?utm_medium=RSS Scott Kronick and Jamie Moeller of Ogilvy PR examine how the change in the US government will affect the US-China relationship. Wed, 11 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/publicrelations/obama-administration-china.htm http://www.wpp.com/wpp/marketing/books/beans-and-pearls.htm?utm_medium=RSS Beans and Pearls: Seminal lecture delivered by Martin Sorrell to D&AD in 1996 placing creativity - in its widest sense - at the core of WPP's offer to clients. Mon, 09 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/beans-and-pearls.htm http://www.wpp.com/wpp/marketing/consumerinsights/landors-2009-trends-forecast.htm?utm_medium=RSS In this, Landor Associate's 2009 trends forecast, healthy eating, real estate in Dubai, mergers & acquisitions and Post-Olympic China are among topics getting the crystal ball treatment. Thu, 05 Feb 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/consumerinsights/landors-2009-trends-forecast.htm http://www.wpp.com/wpp/marketing/reportsstudies/ten-trends-for-2009.htm?utm_medium=RSS JWT, one of the world's largest advertising agencies, has released its fourth annual year-end forecast of key trends that will drive or significantly impact consumer behavior in the year ahead. Mon, 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/ten-trends-for-2009.htm http://www.wpp.com/wpp/marketing/hottopics/downturn/aaargh.htm?utm_medium=RSS Simon Silvester of Young & Rubicam analyzes the likely consumer impact of the recession, and how it will affect different consumer mentalities. Mon, 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/downturn/aaargh.htm http://www.wpp.com/wpp/marketing/reportsstudies/tyny-worldwide-winter-2008.htm?utm_medium=RSS Global advertising spending in measured media is expected to drop 0.2 percent to $458 billion in 2009 compared to the previous year when spending was up 2.6 percent, according to GroupM's Winter 2008 report, This Year, Next Year. Mon, 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/tyny-worldwide-winter-2008.htm http://www.wpp.com/wpp/marketing/hottopics/china/the-china-source-book.htm?utm_medium=RSS TNS brings to you a collection of insights into China's consumers in the year of the 2008 Beijing Olympic Games. Mon, 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/china/the-china-source-book.htm http://www.wpp.com/wpp/marketing/hottopics/india/from-reel-to-real-life.htm?utm_medium=RSS The Indian film star is no longer only a hero of the silver screen; he is a beacon of inspiration to his fans. Their on-screen portrayals are being given lesser importance and their off-screen lives and personality have gained prominence, says the recent JWT India Study: From Reel to Real Life. Mon, 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/india/from-reel-to-real-life.htm http://www.wpp.com/wpp/marketing/hottopics/india/a-tale-of-four-cities.htm?utm_medium=RSS A JWT India Study set out to understand how citizens relate to their cities and therefore how brands can connect with people in different cities and the roles they can play. Mon, 19 Jan 2009 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/india/a-tale-of-four-cities.htm http://www.wpp.com/wpp/marketing/digital/obamas-digital-campaign.htm?utm_medium=RSS Reflections by Camilla Cooke, digital strategist at Wunderman, on what she considers is possibly the best case study for digital direct marketing ever witnessed Mon, 22 Dec 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/obamas-digital-campaign.htm http://www.wpp.com/wpp/marketing/advertising/direct-to-consumer-advertising-works.htm?utm_medium=RSS Millward Brown ask whether direct-to-consumer (DTC) drug advertising in the United States - the subject of much controversy since restrictions on the practice were eased in 1998 - are worth the investment. Fri, 28 Nov 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/advertising/direct-to-consumer-advertising-works.htm http://www.wpp.com/wpp/marketing/hottopics/chinese-nationalism.htm?utm_medium=RSS Ogilvy Group China & Millward Brown ACSR China have recently published a study on ‘Nationalism’ which underlines the importance of the internet in spreading opinions and creating mass movements resulting in the nationalistic fervour among Chinese people. For brands, this is a challenge that they must respond to. Wed, 12 Nov 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/hottopics/chinese-nationalism.htm http://www.wpp.com/wpp/marketing/marketing/for-the-greater-good.htm?utm_medium=RSS Originally published in The American, this article by John Quelch and Katherine E. Jocz of Harvard Business School looks at how the benefits of modern marketing and advertising are rarely appreciated. Thu, 06 Nov 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/for-the-greater-good.htm http://www.wpp.com/wpp/marketing/books/mobile-marketing-essentials.htm?utm_medium=RSS Brought to you by Matthieu Vermeulen & Paul Amsellem, Marketing Essentials is a book for marketing managers, brand managers and their agencies, designed to help develop campaigns and manage client & agency engagements. Mon, 03 Nov 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/mobile-marketing-essentials.htm http://www.wpp.com/wpp/marketing/marketing/getting-serious-about-360.htm?utm_medium=RSS Report by Sue Elms of Millward Brown looking at the promise of 360 communications, and how the pace of change is making it difficult to deliver in practice. Fri, 24 Oct 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/marketing/getting-serious-about-360.htm http://www.wpp.com/wpp/marketing/wppedcream/?utm_medium=RSS This year's WPPED Cream Awards recognised the very best work produced by WPP companies in all disciplines across eight categories. Fri, 10 Oct 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/wppedcream/ http://www.wpp.com/wpp/marketing/books/action-planning.htm?utm_medium=RSS Book by The Foresight Group for anyone who needs clarification on what action planning is and how to maximize its effectiveness. Mon, 06 Oct 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/action-planning.htm http://www.wpp.com/wpp/marketing/articles/deadly-three-sins.htm?utm_medium=RSS Article by Tom Kinnaird & Hal Movius positing that to contribute greater value, CPOs need to develop and promote a more sophisticated approach to negotiation that considers all parties' interests. Tue, 23 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/articles/deadly-three-sins.htm http://www.wpp.com/wpp/marketing/books/dictionary-of-change.htm?utm_medium=RSS By Bates 141. Dictionary compiled by Bates 141 identifying new words and phrases that entered into common parlance during 2008. Mon, 22 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/dictionary-of-change.htm http://www.wpp.com/wpp/marketing/books/the-global-brand.htm?utm_medium=RSS By Nigel Hollis. In this thorough investigation of brand strength in the accelerated modern business world, Nigel Hollis draws on his experience at Millward Brown to present a simple formula for determining brand strength based on two axes, Presence (or familiarity) and Voltage (or marketing appeal), to illustrate the market value and performance of brands. Thu, 11 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/the-global-brand.htm http://www.wpp.com/wpp/marketing/awards/?utm_medium=RSS The Group's top talent in original thinking gathered in London on 3 September 2008 to pick up their Atticus awards from WPP CEO, Martin Sorrell. Thu, 11 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/awards/ http://www.wpp.com/wpp/marketing/books/search-engine-marketing.htm?utm_medium=RSS By Bill Hunt and Mike Moran. In this book, two world-class experts present today's best practices, step-by-step techniques, and hard-won tips for using search engine marketing to achieve your sales and marketing goals, whatever they are. Mike Moran and Bill Hunt thoroughly cover both the business and technical aspects of contemporary search engine marketing, walking beginners through all the basics while providing reliable, up-to-the-minute insights for experienced professionals. Wed, 10 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/search-engine-marketing.htm http://www.wpp.com/wpp/marketing/books/strategic-database-marketing.htm By Arthur Middleton Hughes. Strategic Database Marketing details the latest web-focused strategies for unleashing the power in your company's customer database and turning it into a sales-building weapon. Thu, 04 Sep 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/strategic-database-marketing.htm http://www.wpp.com/wpp/marketing/digital/makefriends.htm?utm_medium=RSS By Millward Brown. Social networking sites such as Facebook and MySpace have empowered people on an unprecedented scale to build and maintain connections with others. These sites allow users to share personal news, interests, and videos, as well as to play games and get to know each other better. Can these virtual neighborhoods also be a space where marketers can build and maintain their brands? Fri, 22 Aug 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/digital/makefriends.htm http://www.wpp.com/wpp/marketing/branding/whatsinstoreforstorebrands.htm?utm_medium=RSS By Millward Brown. Store brands, also known as private labels, are mainstream in many markets and becoming more so, particularly in developing markets. As such they constitute legitimate threats to established brands. As retailers update store brand packaging and roll out premium lines of private labels, shoppers seem increasingly willing to try these products. How can the makers of major consumer packaged goods brands defend their market share in the face of this phenomenon? Tue, 05 Aug 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/branding/whatsinstoreforstorebrands.htm http://www.wpp.com/wpp/marketing/books/brandbubble.htm?utm_medium=RSS By John Gerzema and Ed LeBar. Your company's stock price depends on the value of your brand. So if consumers aren't valuing it as much as financial markets, the future of your company could be in for big trouble. You could be the victim of a "brand bubble." The Brand Bubble provides both analysis and solution. Fri, 25 Jul 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/brandbubble.htm http://www.wpp.com/wpp/marketing/books/branddigital.htm?utm_medium=RSS By Allen P. Adamson. In his latest book, Adamson explains that in the fast accelerating digital marketplace the basic principles of building a powerful brand have not changed (as some may think) but, rather, have been magnified. He clearly demonstrates that in an environment where everything is visible, audible, and sharable, brand professionals have an unprecedented opportunity to learn more about their customers than ever before, making it possible to deliver experiences that reinforce customer relationships, and brand equity, more successfully than ever before. Mon, 14 Jul 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/branddigital.htm http://www.wpp.com/wpp/marketing/reportsstudies/beyondtheshortterm.htm?utm_medium=RSS By Millward Brown. While the results of marketing investments are most readily measured in the short term, marketing's beneficial effects often extend well beyond the initial weeks or months following a particular campaign or activity. Therefore, marketers who have a clear idea of how their activities will work in both the short and the long term are able to balance their immediate and longterm objectives in their brand management decisions. Thu, 12 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/beyondtheshortterm.htm http://www.wpp.com/wpp/marketing/reportsstudies/changingnatureofface.htm?utm_medium=RSS By Bates 141. Bates 141 China in partnership with Sina.com, Nielsen Online & Hylink Advertising recently undertook a nationwide online survey to understand the age old value of 'face' in the new changing China. Even as China modernizes and embraces new values, 'face' is a value Chinese people still hold dear to their hearts - nearly 80% of the respondents feel 'face' is worth pursuing. Thu, 12 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/changingnatureofface.htm http://www.wpp.com/wpp/marketing/books/chinascreativeimperative.htm?utm_medium=RSS By Kunal Sinha. Based on interviews with a wide range of creators: designers, musicians, folk artists, painters, discussions with common people about the role that creativity played in their seemingly mundane lives, and extensive trawling of the popular culture scene in China, China's Creative Imperative provides rich evidence and a provocative point-of-view that businesses should find hard to ignore. Fri, 06 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/chinascreativeimperative.htm http://www.wpp.com/wpp/marketing/books/enterprise2.htm?utm_medium=RSS Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook helps you navigate this emerging landscape and introduces the key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers in your own company. By Niall Cook. Fri, 06 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/enterprise2.htm http://www.wpp.com/wpp/marketing/books/customer-churn-reduction.htm?utm_medium=RSS Industry expert Arthur Middleton Hughes explains what Telecom enterprises can do to continue to exist. Their salvation rests not in their technologies, Hughes explains, but in their marketing strategies. Thu, 05 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/customer-churn-reduction.htm http://www.wpp.com/wpp/marketing/reportsstudies/yinyang.htm?utm_medium=RSS By JWT India. Efficiency and indulgence, refuge and escape, conformism and showmanship, child-like delight and intellectual growth, the payoffs from technology in personal life are dichotomous says the latest Brand Chakras study. Tue, 03 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/yinyang.htm http://www.wpp.com/wpp/marketing/reportsstudies/threegenerationsonebigmarket.htm?utm_medium=RSS India is big and India is young. Its size and its demographics, together with the growth potential that India's economy is showing, have made it a fashionable market. Marketers from across the world and within India are betting high on these two aspects of the country. But these are also the two most critical characteristics of India that every marketer must examine carefully and get a real understanding of in order to make it a success in this country. India is big but is India one whole piece of a homogeneous market? Report from Bates 141. Tue, 03 Jun 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/threegenerationsonebigmarket.htm http://www.wpp.com/wpp/marketing/reportsstudies/changebite.htm?utm_medium=RSS A change report pinpoints irreversible shiftsthat are taking place in society at large - media, politics, the environment, entertainment, marketing and branding, consumer behavior and attitudes. Bates 141 use changes as nuggets of inspiration for finding ChangePoints - radical new ways to engage with consumers. As such, this Change report should act as a stop sign that forces reappraisal of how you do things. Wed, 21 May 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/changebite.htm http://www.wpp.com/wpp/marketing/books/personality-not-included.htm?utm_medium=RSS In his new book, PERSONALITY NOT INCLUDED, marketing expert, award winning blogger and social media guru Rohit Bhargava explains how faceless companies do not work in today's environment. In a world where consumers have more access to information than ever, and more power to share their voice, a brand's identity is no longer controlled through marketing and advertising. In this new era, what you demonstrate to your customers matters most. This is the power of your personality. Wed, 16 Apr 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/personalitynotincluded.htm http://www.wpp.com/wpp/marketing/reportsstudies/chinasprosumers.htm?utm_medium=RSS The Internet and digital media have largely transformed the ways in which Chinese people live, entertain, consume and do business. If millions of people in the Middle Kingdom are buying and selling new and used goods through the internet, choosing stocks and holiday destinations, or sharing video in the hope of stardom, what are the forces of influence that propel them along their path to purchase? Mon, 31 Mar 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/chinasprosumers.htm http://www.wpp.com/wpp/marketing/reportsstudies/masteringmobilemarketing.htm?utm_medium=RSS Everyone's talking about mobile marketing as the next big thing. But despite the panoply of available options, the desired ROI is unlikely to be achieved without careful consideration and management. Success depends not just on knowing the range of mobile options, but on your ability to match these options to your brand's objectives. Mon, 24 Mar 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/masteringmobilemarketing.htm http://www.wpp.com/wpp/marketing/books/abrandwithpower.htm?utm_medium=RSS From dusty monopoly to Danish Energy giant, this book explores how DONG shook off its outdated image and completely transformed itself into an innovative and dynamic company with a strong brand. Drawing on the expertise of Millward Brown, Media Broker and Kunde & Co., DONG used a great sponsorship opportunity and a strong concept to bring the company through the difficult deregulation process, securing their position in a tough European energy market. Mon, 10 Mar 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/abrandwithpower.htm http://www.wpp.com/wpp/marketing/reportsstudies/bandsbrands.htm?utm_medium=RSS Bands and Brands is a major new investigation into the world of music and marketing. If you're interested in the business of bringing brands and artists together to create something mutually beneficial, it may be exactly what you've been waiting for. Thu, 07 Feb 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/bandsbrands.htm http://www.wpp.com/wpp/marketing/reportsstudies/marketingeffectiveness.htm?utm_medium=RSS Linking marketing to financial performance is not now - nor has it ever really been - solely about return on investment (ROI). Wed, 06 Feb 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/marketingeffectiveness.htm http://www.wpp.com/wpp/marketing/books/digimarketing.htm?utm_medium=RSS Developments in media and digital technology have spawned a new era in marketing.DigiMarketing: The Essential Guide to New Media & Digital Marketing provides readers with a comprehensive overview of the major digital channels being used, including explanations of the key trends in mobile marketing, blogging, games, digital media, digital point-of-sale, Web 2.0, and consumer created content. Tue, 05 Feb 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/digimarketing.htm http://www.wpp.com/wpp/marketing/books/greater-good.htm?utm_medium=RSS Marketing has a greater purpose, and marketers, a higher calling, than simply selling more widgets, according to John Quelch and Katherine Jocz. In Greater Good, the authors contend that marketing performs an essential societal function--and does so democratically. They maintain that people would benefit if the realms of politics and marketing were informed by one another's best principles and practices. Mon, 04 Feb 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/greatergood.htm http://www.wpp.com/wpp/marketing/reportsstudies/whatstheword.htm?utm_medium=RSS Spurred on by the realization that no advertising can match the impact of an unsolicited testimonial, marketers around the world are seeking ways to leverage the power of word of mouth ... Thu, 10 Jan 2008 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/whatstheword.htm http://www.wpp.com/wpp/marketing/reportsstudies/puttingshopperbackintomarketing.htm?utm_medium=RSS Budgets are flowing into shopper marketing as never before. But marketers hoping to maximize the return on their investment must address two key point-of-purchase challenges ... Mon, 03 Dec 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/puttingshopperbackintomarketing.htm http://www.wpp.com/wpp/marketing/reportsstudies/usingbrandstodrivebusinessresults.htm?utm_medium=RSS FORTUNE magazine, Landor Associates and Stern Stewart's BrandEconomics recently published the third annual Top Ten Breakaway Brands list for 2007. Unlike other brand rankings, this study objectively measures return on sustained investment in brand in terms of both financial value and brand strength. Thu, 29 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/usingbrandstodrivebusinessresults.htm http://www.wpp.com/wpp/marketing/reportsstudies/greenfields.htm?utm_medium=RSS Greater prosperity for those who live in the countryside has long been one of China's major concerns. Tue, 27 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/greenfields.htm http://www.wpp.com/wpp/marketing/reportsstudies/advertiserforgetthepcpickupthephone.htm?utm_medium=RSS Will the mobile phone really come to dominate the PC, and if it does, what are the implications for advertising? Mon, 12 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/advertiserforgetthepcpickupthephone.htm http://www.wpp.com/wpp/marketing/reportsstudies/unitedindiversity.htm?utm_medium=RSS To what extent does narrative reporting in European annual reports show evidence of convergence around a common set of standards? Mon, 12 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/unitedindiversity.htm http://www.wpp.com/wpp/marketing/reportsstudies/newscycle.htm?utm_medium=RSS Traditional crisis management approaches developed prior to the advent of digital media - and the half-second news cycle that exists today - must be adapted to manage crises effectively. Fri, 09 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/newscycle.htm http://www.wpp.com/wpp/marketing/reportsstudies/motherindia.htm?utm_medium=RSS The Indian Mother-and-Child is now a team with a shared vision, with mothers actively believing they can shape their children's destiny for mutual benefit, says the latest JWT Brand Chakras (tm) study. Tue, 06 Nov 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/motherindia.htm http://www.wpp.com/wpp/marketing/books/actionablewebanalytics.htm?utm_medium=RSS By Jason Burby & Shane Atchison. Getting ROI from the Web Is Everyone's Job. Right now someone is clicking on your website, and knowing everything you can about those clicks and the people that make them is a business imperative. That's the first of a set of compelling business lessons distilled from the authors' decade of experience with the world's most powerful online brands. These lessons help executives, marketers, web managers, designers, and developers take action based on the actual behavior of site visitors. Tue, 30 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/actionablewebanalytics.htm http://www.wpp.com/wpp/marketing/books/microtrends.htm?utm_medium=RSS Bill Gates, Tony Blair and President Clinton are among those who have listened closely to Mark Penn's analysis. In Microtrends, you'll understand why so many influential leaders have sought Mark Penn's counsel. Mark Penn highlights everything from religion to politics, from leisure pursuits to relationships. Microtrends will take the reader deep into the worlds of polling, targeting, and psychographic analysis, reaching tantalizing conclusions through engaging analysis. Tue, 23 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/books/microtrends.htm http://www.wpp.com/wpp/marketing/reportsstudies/greenvalues.htm?utm_medium=RSS Forward-thinking consumers and businesses are responding to scientific and economic arguments by starting to vote for lower carbon products and services with their wallets and purses. Mon, 22 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/greenvalues.htm http://www.wpp.com/wpp/marketing/wppedcream/?utm_medium=RSS Discover which WPP company won the 2007 Creme de la Creme at the inaugural WPPED Cream awards ceremony hosted in New York. Wed, 17 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/wppedcream http://www.wpp.com/wpp/marketing/reportsstudies/customerequitymanagement.htm?utm_medium=RSS In the last two decades, managerial trends have tended to focus on either cost management or revenue growth. Customer equity management balances the two, creating market-based growth while carefully evaluating the profitability and ROI of marketing investment. Tue, 16 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/customerequitymanagement.htm http://www.wpp.com/wpp/marketing/reportsstudies/outofhomebutnotoutofplace.htm?utm_medium=RSS Marketers are returning to the great outdoors. Frustrated by the declining ability of television to deliver mass reach that is cost-effective, advertisers are putting renewed emphasis on reaching people when they're away from home. Wed, 03 Oct 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/outofhomebutnotoutofplace.htm http://www.wpp.com/wpp/marketing/reportsstudies/whatmakesaniconicbrand.htm?utm_medium=RSS Brands are an accepted part of our daily lives. But some brands seem to transcend their product or service categories to become part of the popular culture. What distinguishes these iconic brands from the rest of the pack, and what can marketers learn from them? Mon, 10 Sep 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/whatmakesaniconicbrand.htm http://www.wpp.com/wpp/marketing/reportsstudies/blurringandpolarization.htm?utm_medium=RSS This issue of Work In Progress examines the dynamics of blurring and polarization, and looks at a few specific areas where these yin-yang factors are at work. Wed, 05 Sep 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/blurringandpolarization.htm http://www.wpp.com/wpp/marketing/reportsstudies/celebzsucceedingwithcelebrities.htm?utm_medium=RSS MindShare India has launched CelebZ, a powerful tool that allows marketers to zero in on the celebrities who have the strongest appeal within their specific target segment and the best fit with their brands. Wed, 22 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/celebzsucceedingwithcelebrities.htm http://www.wpp.com/wpp/marketing/reportsstudies/publicrelationsischanging.htm?utm_medium=RSS How do we create effective communications programs when peer-to-peer recommendations are the new form of "earned media"? Mon, 06 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/publicrelationsischanging.htm http://www.wpp.com/wpp/marketing/reportsstudies/hasitclickedyet.htm?utm_medium=RSS To many online marketers, search seems like the ultimate direct response medium, allowing them to reach people who are actively shopping for a product or service. But is there more to search than just converting an active shopper into a purchaser? Mon, 06 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/hasitclickedyet.htm http://www.wpp.com/wpp/marketing/reportsstudies/brandbuildingalongthemedialongtail.htm?utm_medium=RSS As people use a wider range of media in their everyday lives, marketers likewise have new options to consider for communicating with them. But in a world keen on rushing us down a growing tail of communication channels, we need to revisit some key principles to ensure that we are wagging that tail and it is not wagging us. Fri, 03 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/brandbuildingalongthemedialongtail.htm http://www.wpp.com/wpp/marketing/reportsstudies/universitylife.htm?utm_medium=RSS This issue of Work In Progress examines university life today, from how students are learning, spending their free time and planning their lives to how the university structure itself is evolving. Wed, 25 Jul 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/universitylife.htm http://www.wpp.com/wpp/marketing/reportsstudies/thepowerandtheglory.htm?utm_medium=RSS A first-of-its-kind study of the global Indian through a uniquely Indian proprietary tool, Brand Chakras (TM), by JWT India, reveals the centrality of "work is worship" and identifies hot Chakra Payoffs that brands across categories can use. Wed, 25 Jul 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/thepowerandtheglory.htm http://www.wpp.com/wpp/marketing/reportsstudies/brandsinthebalance.htm?utm_medium=RSS For consumers, being green is not a fad, but a seismic, long-term shift in self-definition and behavior. Landor Associates' ImagePower Green Brands Survey examines changing consumer perceptions of environmentally conscious brands. Thu, 16 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/brandsinthebalance.htm http://www.wpp.com/wpp/marketing/reportsstudies/whatpriceastrongbrand.htm?utm_medium=RSS As the world of brands becomes ever more cluttered and competitive, the marketer's task of building and maintaining strong brands becomes increasingly difficult.What proof do we have that strong brands really provide a financial benefit to brand owners and shareholders? Fri, 03 Aug 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/whatpriceastrongbrand.htm http://www.wpp.com/wpp/marketing/reportsstudies/wholefoods.htm?utm_medium=RSS Serious foodie? Whole Foods have created a new store in London, designed to feed just about any craving, any mood and any occasion. Read the Store's in-depth analysis of Whole Foods' attempt to conquer the UK high street Mon, 16 Jul 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/wholefoods.htm http://www.wpp.com/wpp/marketing/reportsstudies/theinflectionpoint.htm?utm_medium=RSS Coca-Cola Retailing Research Council Europe, June 2007 Fri, 15 Jun 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/theinflectionpoint.htm http://www.wpp.com/wpp/marketing/reportsstudies/yourguidetoprofits.htm?utm_medium=RSS Meritus, June 2007 Fri, 15 Jun 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/yourguidetoprofits.htm http://www.wpp.com/wpp/marketing/reportsstudies/consumersintherealchina.htm?utm_medium=RSS Ogilvy Discovery & Mindshare Insights, May 2007 Tue, 15 May 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/consumersintherealchina.htm http://www.wpp.com/wpp/marketing/reportsstudies/engagingconsumersbrains.htm?utm_medium=RSS Millward Brown, May 2007 Tue, 15 May 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/engagingconsumersbrains.htm http://www.wpp.com/wpp/marketing/reportsstudies/findingthewaytoasuccessfulbrandexperience.htm?utm_medium=RSS Enterprise IG, May 2007 Tue, 15 May 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/findingthewaytoasuccessfulbrandexperience.htm http://www.wpp.com/wpp/marketing/reportsstudies/interactionallchange.htm?utm_medium=RSS GroupM, Apr 2007 Mon, 16 Apr 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/interactionallchange.htm http://www.wpp.com/wpp/marketing/reportsstudies/topassortopassiton.htm?utm_medium=RSS Millward Brown, Apr 2007 Mon, 16 Apr 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/topassortopassiton.htm http://www.wpp.com/wpp/marketing/reportsstudies/growth.htm?utm_medium=RSS Penn, Schoen and Berland Associates, Apr 2007 Mon, 16 Apr 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/growth.htm http://www.wpp.com/wpp/marketing/reportsstudies/thenewantisocial.htm?utm_medium=RSS A JWT Trendletter, Mar 2007 Thu, 01 Mar 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/thenewantisocial.htm http://www.wpp.com/wpp/marketing/reportsstudies/crisismanagement.htm?utm_medium=RSS Millward Brown, Mar 2007 Thu, 01 Mar 2007 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/crisismanagement.htm http://www.wpp.com/wpp/marketing/reportsstudies/mum.htm?utm_medium=RSS The Gepetto Group, Sep 2006 Fri, 01 Sep 2006 12:00:00 GMT http://www.wpp.com/wpp/marketing/reportsstudies/mum.htm