e.wire No. 97 / February 2007
www.wpp.com
WPP news bulletin

Welcome to e.wire, WPP's public monthly round-up of news and initiatives from across our worldwide network. WPP people can also access the full version on the Group intranet. If you can't see this newsletter properly, you can also view it here


spacer
News highlights
  • GroupM acquires Reddion BV in The Netherlands
    GroupM, the parent company for WPP's media investment management activities, has acquired Reddion BV, a leading Dutch digital media and eCRM solutions agency. Founded in 1998, Reddion BV is based in Rotterdam and employs 22 people. Clients include Unilever, KPN, Postbank and FBTO.
    spacer
  • WPP invests in mobile search / advertising company, JumpTap
    WPP has made a new strategic investment in JumpTap, Inc, leaders in mobile search and advertising. The investment by WPP recognises the potential for reaching consumers through mobile devices by marketers and the leading role that JumpTap plays in this emerging medium. Contact Jenny Roberts (jenny.roberts@nelsonbostock.com) or Richard George (Richard.george@nelsonbostock.com)
    spacer
  • Burson-Marsteller launches Global Issues Index
    To help clients understand the changing issues landscape, Burson-Marsteller has developed the Global Issues Index (BMGII) - a survey of consumers and business leaders conducted around the world tracking the importance of over 75 issues, including environment and energy; technology and privacy; health care; food and nutrition; global politics and economics; and demographics. Contact Shana Gulati (hana.gulati@bm.com)
    spacer
  • Lightspeed Research evaluates effectiveness of mobile
    market research

    According to Lightspeed Research, WPP's interactive online market research provider, 16 to 24 year olds have shown the highest response rate and the fastest completion time of surveys conducted via mobile phone. Lightspeed also found that online survey invitation timing has to match lifestyle of target audience and that external events could have a dramatic impact on response rates for online surveys. For more details, email info@lightspeedresearch.com
    spacer
  • Grey Asia launches findings from study of urban Asians,
    Eye on Asia

    Grey and Research International conducted 7000 online and face to face interviews, including nearly 300 in depth ethnographic interviews, in one of the most comprehensive annual surveys of Asian consumer attitudes conducted in Asia. Eye covers Asians aged 18-65, men and women in 14 countries and examines three key areas: Lifestyles; Desires and Aspirations; and Consumerism and Communications. For more, contact Susan Reingold (susan.reingold@greyapac.com)


New business


People
  • Rob Quish becomes CEO of JWT Specialized Communications, whilst current CEO Tim Gibbon becomes Non-Executive Chairman
  • Tim Greenhalgh has been appointed Fitch's first Chief Creative Officer
  • Nigel Sarbutts appointed by Burson-Marsteller as Managing Director of Manchester and London-based Communique PR
  • Sean Jefferson hired by Mindshare as CEO of sports and entertainment company, Performance
  • Katya Rueda appointed Managing Director of OgilvyAction (recently launched in Ogilvy Mexico), Nabil Touma joins as Managing Director at Ogilvy Kuwait


Awards
  • JWT Hong Kong won Best Creative Campaign of the Year (Gold) at the Hong Kong Fame Awards 2006
  • Ogilvy Mexico scooped 34 prizes in total at Círculo de Oro, the most important Mexican creative festival, and Ogilvy Dubai's Motorola press ad was voted "Best of the work for 2006" by Campaign magazine
  • Enterprise IG's Hamburg office has been awarded the iF product design award/ globe packaging award 2007 for the Lätta relaunch (Unilever) and the design for Maximpact (Nivea Beauté/Beiersdorf).
  • At the RX Awards, RTC Relationship Marketing's "Quit2winracing" Banner Ad for GlaxoSmithKline won an Award of Excellence, and its Levitra "Statistics" TV spot for GlaxoSmithKline/Bayer won a Video Award of Excellence
  • Mindshare Czech Republic received the Best Campaign award for client Oskar's, "Obsessed with Coverage" campaign at the FLE Media Awards
Sorrell says: Digital growth will be fuelled organically
Sorrell says: Digital growth will be fuelled organically
spacer
WPP CEO Martin Sorrell, talking exclusively to mediaweek.tv indicates that growth of digital agencies within global marketing services networks will be more successful through organic growth than acquisition.
spacer
After The ClickTM
Can Less be More?

After The Click(tm)
spacer
A new offering from Wunderman called After The ClickTM increases marketing effectiveness on the Web by 15-30%. Bridging search engine marketing and relationship marketing, it applies predictive analytics, relevant content, testing and optimization, idea-driven creative and effective metrics to the online world and converts clicks into actions that lead to profitable customer relationships. For more information, visit www.aftertheclick.com.
spacer
Communications Mapping
Communications Mapping
spacer
Hill & Knowlton's new client service - Communications Mapping - uses powerful software to identify and visualize the influencers and commentators who drive coverage and generate traction with media.
spacer
Big Picture on Advertising
Big Picture on Advertising
spacer
Written by Simon Andrews (digital chief strategy officer, Mindshare), Big Picture tracks advertising in the digital age.
spacer
Marketing Insights
spacer
Produced by leading WPP companies, you can discover the latest reports, studies and award-winning thinking in our Marketing Insights repository.


Contact the editor


Copyright WPP 2007