e.wire - the monthly news bulletin from WPP

	No. 107 / December 2007 www.wpp.com

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News highlights

Dell picks WPP for $4.5 billion global marketing account

Dell announced today that it is partnering with WPP to create a global integrated marketing and communications agency.

WPP backs start-up creative agency, Johannes Leonardo, in New York

A brand new creative agency, Johannes Leonardo, has opened its doors in New York, founded by multi-award winning creative talents, Jan Jacobs and Leo Premutico, formerly Executive Creative Directors at Saatchi & Saatchi. WPP is a partner. Jacobs, 37, and Premutico, 29, were recently recognised as the world's fourth most-awarded creative directors by Creativity magazine. Between them, the duo has won over 30 'Lions' at the International Advertising Festival in Cannes, and many other industry accolades. Johannes Leonardo is based in New York.

WPP Digital takes stake in Indian digital marketing/web solutions agency, Quasar

WPP Digital has acquired a 75% stake in Quasar, one of India's leading independent digital marketing and web solutions agencies. Quasar offers clients a fully comprehensive range of digital skills including digital media, creative, ebusiness solutions, search marketing and optimization, mobile marketing, ecommerce, social media and eCRM. Clients include MakeMyTrip, Monster, Microsoft, Motorola, LG, Zapak and VISA.

Red hot creative team opens new agency with WPP support in Thailand, called MONDAY

A new creative agency called MONDAY, has launched in Thailand with backing from WPP. Founding partners Passapol Limpisirisan and Wiboon Leepakpreeda promise to bring a bolder and fresher vision to advertising, marketing, and brand development in Thailand.

New business

Grey New York wins E*TRADE Financial

MediaCom Australia wins LVMH and Pfizer

New offers

Hill & Knowlton launches CSR offering in Asia

Hill & Knowlton Asia Pacific's corporate practice has launched a Corporate Social Responsibility 2.0 offering, that focuses on helping companies respond more effectively to increasing activism from stakeholders. Components of CSR 2.0 include: audits & analysis, program development & assistance, stakeholder engagement, internal communications, reporting, and media relations. Contact Glenn Schloss +852-2894-6328.

People

Emmy award winner David Lang named President of MindShare Entertainment

Brendan Tansey appointed CEO of Wunderman UK

JWT Chief Creative Officer Craig Davis to head film/press jury at Cannes

Awards

OgilvyInteractive ranked #1 in North America in the Forrester Wave Interactive Marketing Agencies Evaluation report

United in Diversity?

To what extent does narrative reporting in European annual reports show evidence of convergence around a common set of standards? Addison, WPP's corporate marketing consultancy based in London, examines the evidence in this new report.

GroupM forecast say US ad spend to increase 3.7% to $168.6 billion in 2008

Advertising spending in U.S. measured media is expected to show almost a 4% gain in 2008 compared to the previous year, when spending was up about 3%, according to a new study from GroupM. The forecast is unchanged from the company's previous projections earlier this year. For more contact Adam.Smith@groupm.com

Top Ten Breakaway Brands list for 2007 published

FORTUNE magazine, Landor Associates and Stern Stewart's BrandEconomics® recently published the third annual Top Ten Breakaway Brands list for 2007.

Unlike other brand rankings, this study objectively measures return on sustained investment in brand in terms of both financial value and brand strength. Quantitative consumer perception data, as measured by Young & Rubicam Brands' BrandAsset® Valuator, identifies the 10 brands in the U.S. that have achieved the greatest percentile increase in brand strength over a three-year period.

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