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No. 121 - March 2009 www.wpp.com |
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Welcome to e.wire, WPP's public monthly round-up of news and initiatives from across our worldwide network. WPP people can also access the full version on the Group intranet. If you can't see this news bulletin properly, you can also view it here News highlightsThe Kantar Group streamlines client offering - major group re-organisation following TNS deal The Kantar Group has announced a major re-organisation to strengthen its position as the worlds leading information, insight and consultancy business and streamline its offer for clients. The re-organisation will see the consolidation of a number of the existing business units into a new streamlined structure, with re-branding to take place over time. Key features:
Contact lindsay.mcmurdo@kantargroup.com. Virtual reality research company Red Dot Square Solutions joins Kantar Red Dot Square Solutions, a leading virtual reality research company which helps retailers and manufacturers to better predict consumer behaviour in-store, has joined Kantar. The use of intelligent, real-time store simulation technologies to conduct market research is becoming common practice among consumer product manufacturers and retailers. Red Dot Square's clients include Safeway, Tesco, Walgreens and Wal-Mart, working in collaboration with global marketers such as General Mills, Kimberly-Clark, Kraft, MillerCoors, Sara Lee and Unilever. Lois Jacobs appointed Global CEO of Fitch WPP's B to D Group has appointed Lois Jacobs to Global CEO. She will partner closely with founder and Chairman, Rodney Fitch. Formerly International President of Jack Morton Worldwide, the global experiential marketing agency, Lois has a distinguished track record of growing and managing businesses as well as overseeing multi-million dollar communications campaigns for brands such as Mars, Ericsson, Sony, Nokia and Microsoft. New offersRecession Marketing Practice launched by Ogilvy Ogilvy North America is launching a dedicated Recession Marketing Practice specifically created to do more with less in today's recessionary marketplace. The new practice follows the launch in November 2008 of a global website (www.ogilvyonrecession.com) which provides a series of downloadable 'Ogilvy Perspectives' on all marketing disciplines to help clients seize this particular moment in time as an opportunity to grow their brands and secure future success. JWT Worldwide launches AnxietyIndex.com JWT has launched AnxietyIndex.com an interactive site to help brands understand and navigate today's consumer anxiety. With daily content updates and major research and trend reports added frequently, the site is intended as a place to discover and discuss how brands and consumers are responding to and coping with the current global recession. With contributions from around JWT's global network - from Shanghai, Sao Paulo and Mumbai to New York, London and Cape Town - AnxietyIndex.com offers a geographically diverse perspective. CommonHealth launches Valos, expanding managed markets services to clients CommonHealth, one of the world's leading healthcare-communications networks and a WPP company, has launched Valos, the organisation's second full-service managed markets communications unit. Valos will provide strategic and tactical solutions to the pharmaceutical industry in the managed markets arena. Valos will help its clients define and promote the value of brands across their life cycle from pre-launch through to patent expiration. Contact Beth Paulino or Kerianne Slattery, +1 973 352 1000. Slovakia's Istropolitana D'Arcy becomes Istropolitana Ogilvy High profile Slovak agency Istropolitana D'Arcy has become part of the Ogilvy & Mather international communication network. 'The Storytelling Agency' is Slovakia's most successful agency, having won Slovakia's 'Advertising Agency of the Year' award for the last two years. New businessMediaCom Slovakia wins VW O&M Hong Kong wins MTR FITCHLive London wins BP, HP and Visa Inc. Awards, Winners, Movers & ShakersMindshare scoops Advertising Age Global Media Agency of the Year Added Value appoints Paul McGowan to Chief Marketing Officer Erin Johnson named Chief Communication Officer at JWT Worldwide New business enquiriesAre you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how. |
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