e.wire No. 99 / April 2007
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WPP news bulletin

Welcome to e.wire, WPP's public monthly round-up of news and initiatives from across our worldwide network. WPP people can also access the full version on the Group intranet. If you can't see this newsletter properly, you can also view it here
News highlights
  • WPP acquires stake in iconmobile, a leading mobile marketing network in Germany
    WPP has acquired a 40% stake in iconmobile GmbH, a leading mobile marketing network. iconmobile specialises in strategic planning, concept development and used interface/mobile design for both content providers and mobile operators. iconmobile's subsidiary and associated companies include: icon impact, which specialise in entertainment formats; and imt, a technology provider and innovation lab.
  • Wunderman's KnowledgeBase Marketing company takes majority interest in DataCore Marketing in the US
    KnowledgeBase Marketing, a Wunderman company, has acquired a majority interest in DataCore Marketing, a marketing services company based in Kansas City in the US. DataCore offers clients strategic marketing, data and fulfilment services in a business model not typically found in a single provider.
  • Neo@Ogilvy acquires Global Strategies International, a leading Search Marketing Consultancy
    Neo@Ogilvy, The Ogilvy Group's global digital and direct media company, has acquired Global Strategies International (GSI), a leading search marketing consultancy. The move complements Neo's current global offering of both paid and organic services by delivering deeper expertise in "natural" search results and providing a strategic approach to using search (not just search engines) as a marketing channel. For more information contact Toni Lee +1 212 237 5090.
  • Added Value launches in Russia
    Global marketing insight group Added Value is entering the Russian market with a joint venture with Young & Rubicam Moscow. Added Value Russia will focus on offering brand development and innovation services to both international and local companies across all industry sectors. Added Value now has representation in 15 countries worldwide.
  • WPP food and beverage agency, The Food Group, adds new division to company, Nutrition and Culinary Consultants
    Recognising the need for culinary experts with nutrition know-how, full-service marketing communications and culinary development agency The Food Group has added a new division, Nutrition and Culinary Consultants (NCC). NCC provides strategic, science based guidance to the food, beverage and wellness industries that showcases the nutrition services and expertise of registered dieticians, trained chefs and other specialists. Contact Kyle.Shadix@culinarynutritionists.com.
New business
Awards
  • Ogilvy India wins Creative Agency of the Year for the tenth time at the ABBY Awards
  • Grass Roots named as one of the '100 Best Companies to Work For' in the UK
  • Bridge Worldwide earns top honours at the 2007 Internet Advertising Competition
Thinkers' Corner
The New Antisocial
JWT Logo Today, powerful factors are driving a wedge between the traditional community and the individual. With the rise in telecommuting, the fragmented media world and personal everything, "me" is eclipsing "we." JWT's Work in Progress trendletter examines what's driving the rise of "the New Antisocial" and how this trend is affecting the market spaces in which brands play.

Crisis Management
Millward Brown Logo The way in which Johnson & Johnson responded to the Tylenol poisonings in 1982 is widely held, even today, as a model response to crisis. But is the playbook used by Johnson & Johnson more than a generation ago still adequate for brands facing crisis in the Internet age? Read Millward Brown's assessment.

Silent Marketing
PSB Logo A Penn, Schoen and Berland Associates White Paper.

The old days of 'you' being force-fed whatever a TV network or editor or advertiser decided to give to you - and everyone else - are long gone. Today your expectations are much higher; generic messages and offers for broad swaths of the population lack interest. What you are looking for, and have been coming to expect, are messages and offers that are micro-targeted and, by definition, most relevant for you.
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