![]() |
No. 132 - February 2010 www.wpp.com |
![]() |
|
Welcome to e.wire, WPP's public monthly round-up of news and initiatives from across our worldwide network. WPP people can also access the full version on the Group intranet. If you can't see this news bulletin properly, you can also view it here News HighlightsKantar forms Kantar Media Kantar, one of the world´s largest insight, information and consultancy networks, has combined the media assets of TNS, KMR Group and BMRB Media to form Kantar Media. The newly branded Kantar Media offers a full range of insights, media monitoring and evaluation, analysis software and audience measurement services for all media platforms. New OffersGrey Group Malaysia expands Grey Group Malaysia expands its G2 operations with a new office in Johor Bahru, following G2 Kuala Lumpur and G2 Penang. JWT London creates JWT Entertainment JWT London is collaborating with production firms Tiger Aspect, Freemantle and North One as it launches its first content production division, JWT Entertainment. The unit will produce branded entertainment content including TV shows, video and audio for existing JWT London clients, in a move aiming to bridge the gap between traditional advertising and content creation. Ogilvy PR and CIC launch ´ExpoSay´ Ogilvy Public Relations Worldwide and CIC, an Internet Word of Mouth (IWOM) research and consulting firm, have launched ´ExpoSay´, a monthly report on social media buzz relating to the Shanghai World Expo 2010. The ExpoSay Report looked at 128,854 Expo-related comments taken from 13,994 blogs, BBS, news and SNS sites in the Chinese internet space in December 2009. Topics covered included tickets, sponsors, pavilions, countries and cities. Contact Sarah.Guldin@ogilvy.com. New BusinessM4C wins COI purchasing - UK´s biggest ad pitch. The Brand Union China wins PetroChina Lubricant Company. Grey Shanghai wins ChangYu Pioneer. GroupM China wins Amway Artistry. Grey Beijing wins Tencent. Mindshare Australia wins ISP iiNet. JWT Colombia wins Comcel. Winners, Movers & ShakersJWT named Adweek´s 2009 Global Agency of the Year. Santo named AdAge 2009 International Agency of the Year. Media magazine ranks JWT #1 in this year´s Asia Pacific Creative Rankings. New Business EnquiriesAre you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how. |
|
||
| © WPP 2010 | Subscribe/Unsubscribe | Print | Contact the editor | |||