Welcome to e.wire, WPP's public monthly round-up of news and initiatives from across our worldwide network. WPP people can also access the full version on the Group intranet. If you can't see this news bulletin properly, you can also view it here

New Offers

Ogilvy establishes new Global Strategy & Innovation Practice - Carla Hendra named Chairman

Ogilvy & Mather is launching a Global Strategy & Innovation Practice, a new unit specifically created to offer clients multidisciplinary strategic services that combine creativity with rigorous effectiveness.

Carla Hendra, currently Chairman, Ogilvy & Mather New York and CEO, Ogilvy & Mather North America, will lead the Practice as its Global Chairman, reporting directly to Global CEO Miles Young.

Mindshare launches social media service for brands in Singapore

Mindshare Singapore has launched its latest digital service, M-Social, for clients to manage social media campaigns and initiatives. Through an open-source platform, M-Social will offer a suite of social media applications.

M-Social is the latest in a series of new services launched by Mindshare in Singapore this year, including M-Content, M-Alert and M-Xchange.

New Business

MediaCom Russia wins Burger King.

MediaCom USA global wins Sargento Cheese.

MAXUS and Ogilvy wins UPS.

Grey London wins Allianz and Arcadia Group.

Grey Spain wins Almirall.

Mediaedge:cia wins IKEA in Sweden, US and Poland.

O&M China wins Lee Kum Kee.

Winners, Movers & Shakers

The Partners named most creative company in Britain by Design Week.

At the IPA Effectives Awards, Mediaedge:cia UK won a Gold Effectiveness Award, a Grand Prix, an Integration Award and the Effectiveness Agency of the Year award.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.

A Darwinian Gale

By The Futures Company

According to a new white paper from The Futures Company, what the Great Recession of 2009/2009 has wrought is not what is popularly supposed.

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP´s new Reading Room: groundbreaking books, new research, top blogs and online bookshop.

Some recent features include:

OnScreen: watch WPP´s professionals - past and present - on industry issues and hot topics.
Simon Silvester of Y&R writes on what it is like to Think French.
TGI publish their 2009 Product Book.

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