e.wire No. 101 / June 2007
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WPP news bulletin

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News highlights
  • WPP agrees to acquire 24/7 Real Media, a US-based global digital marketing company
    WPP has agreed to acquire 24/7 Real Media, a leading global digital marketing company quoted on NASDAQ, for $11.75 per share valuing 24/7 Real Media at $649 million. 24/7 Real Media's business spans three key sectors in the rapidly-changing digital media industry - media, search and technology.
  • OgilvyOne acquires majority stake in Lee & Jang, digital marketing agency in Korea
    OgilvyOne Korea has acquired a majority stake in Lee & Jang, one of the country's top digital marketing agencies, with a specialization in website design and development. Founded in 2001, Lee & Jang brings with it strong experience in website design and development, a solid roster of local blue-chip clients and an established track record. Korea is the 9th largest advertising market in the world, and is considered a global leader in the digital space. Contact Belinda.rabano@ogilvy.com.
  • Wunderman acquires interactive agency These Days in Belgium
    Wunderman and These Days, a leading interactive agency in Belgium, have merged to form a major new force in direct and relationship marketing across the Benelux countries.
  • Cohn & Wolfe announces Global 'Green Team'
    Cohn & Wolfe has unveiled its 'Green Team', a new global practice that will provide marketing services that enable companies to credibly and effectively communicate their environmental business strategies. The practice will formally unite existing expertise across multiple Cohn & Wolfe offices, including San Francisco, London, New York, Copenhagen, Stockholm, Frankfurt, Milan and Madrid. To launch its green offering, Cohn & Wolfe, with fellow WPP agencies Landor Associates and Penn, Schoen & Berland Associates, published research which shows that 8 in 10 Britons consider 'greenness' an important factor in their choice of brands and products. Contact geoff_beattie@uk.cohnwolfe.com.


New business


People


Awards
  • Ogilvy & Mather ranked No.1 creative agency in Asia by Media magazine
  • MindShare Asia Pacific ranked top media agency for the fourth consecutive year by Media magazine's Agency Report Card
Thinkers Corner

The Power of Green Brands

Image - Green plants

Landor Associates, Penn Schoen & Berland, and Cohn & Wolfe collaborate on Green Brands Survey

The environment is a big issue for both British and American consumers, according to the 2007 ImagePower Green Brands Survey conducted by three WPP companies: brand consultancy Landor Associates, research agency Penn, Schoen & Berland Associates, and PR firm Cohn & Wolfe.

There has been a dramatic shift in attitudes towards the environment in both the US and the UK, where global warming is considered the biggest man-made threat to society.

The survey also reveals that 60% of UK consumers connect green-perceived brands with higher quality, and they are prepared to pay a premium for this.

The survey suggests that a green reputation is a powerful advantage for companies which may soon become a necessary cost of entry for all brands.

However, the WPP companies emphasised that any 'green promise' must be backed up with solid actions, behaviours and communications to be credible.
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