www.wpp.com
|
No. 106 / November 2007 www.wpp.com |
|
|
Welcome to e.wire, WPP's public monthly round-up of news and initiatives from across our worldwide network. WPP people can also access the full version on the Group intranet. If you can't see this news bulletin properly, you can also view it here News highlights WPP quarterly trading update • Third quarter reported revenues up almost 5% • Third quarter like-for-like revenues up almost 5% • Reported revenues up 3% in first nine months • Like-for-like revenues and gross margin up over 5% in first nine months • Operating margin in first nine months up 0.5 margin points 24/7 Real Media gets close to China's largest search engine, Baidu.com 24/7 Real Media, the leading global digital marketing company which joined WPP in July, will fully incorporate Chinese search engine Baidu.com's application programming interface (API) into its Decide DNA search marketing platform. 24/7 Real Media is the largest global search marketer to integrate with China's most popular search engine, which reaches 62 percent of China's 162 million Internet users. The integration will allow 24/7 Real Media clients to dynamically manage online marketing campaigns on every major search engine worldwide, generating top return on investment and budget optimization. Contact mike_manning@cohnwolfe.com. Interactive powerhouse Blast Radius aligns with Wunderman network WPP has acquired Vancouver-based Blast Radius, a strategic interactive agency with offices in Amsterdam, New York, London, Toronto and San Francisco. Blast Radius will be aligned with WPP's Wunderman network. The move marks a continuation of Wunderman's strategy to grow its digital operations both in breadth of capabilities and geographies and become the industry's leading digital player. Contact Andrew.sexton@wunderman.com. BatesAsia acquires integrated activation agency in China, MeThinks BatesAsia 141, the world's largest Asia-devoted marketing communications network, has agreed to acquire China's top integrated activation agency, MeThinks. Established in 1999 originally as a graphics production studio, MeThinks has expanded into a fully integrated BTl agency, offering strategic planning, market research, sales promotion, channel management and expansion. Its coverage in more than 40 major cities also includes a vast network of channels and touch points such as shopping malls, gyms and other event venues. New business Mediaedge:cia US wins AT&T global media account Grey Group EMEA appointed by Fortis as its global network advertising agency MediaCom wins WBD in Russia JWT wins Telmex New offers LandorMediaedge:cia launches MEC Access, uniting its global sport, entertainment and cause businesses under one brand People Eric Hoyt named President and COO of The Bravo Group Becky Chidester takes over as President of Wunderman in New York Simon Pangrazio promoted to President & CEO, Burson-Marsteller Asia Pacific Giulio Malegori promoted to Business Development Director for MindShare Worldwide Susan Moore promoted to Chief Operating Officer, Wunderman Canada |
|
||
Subscribe/Unsubscribe | Print | Forward | Contact the editor |
|||
|
|||
