WPP AGM Trading Update, Enfatico, China's Creative Imperative by Kunal Sinha

	No. 113 - July 2008 www.wpp.com

Welcome to e.wire, WPP's public monthly round-up of news and initiatives from across our worldwide network. WPP people can also access the full version on the Group intranet. If you can't see this news bulletin properly, you can also view it here

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News highlights

WPP AGM Trading Update for first five months of 2008

• Reported revenues up 14.6%
• Constant currency revenues up 8.6%
• Like-for-like revenues up 4.5%
• Forecast in line with full year margin target

Project Da Vinci lands permanent name and takes stake in ADPeople in Denmark

Project Da Vinci, the global marketing services firm being build with Dell Inc as its first client, has a new permanent name and identity: Enfatico.

Enfatico, the global marketing services firm designed specifically for Dell, has agreed to acquire a majority stake in ADPeople in Denmark. ADPeople has subsidiary operations in Denmark (SoftwarePeople) and in Bangladesh (Graphic People and SoftwarePeople Bangladesh) - together known as the ASG Group.

GroupM acquires 30% stake in 3 media companies in Vietnam

GroupM, WPP's full-service media investment management operation, has acquired, subject to regulatory approval, a 30% stake in 3 flagship media companies within Datviet VAC Group Holdings: DatvietVAC Media Corporation (VAC Media), a leading Vietnamese media investment management agency, Dong Tay Promotions Corporation ('DTP'), a leading promotions and content agency and TKL Corporation (TKL), a leading programming and media buying and planning operation.

WPP Digital acquires stake in Yield Software, Inc. in the US

WPP Digital has acquired a minority stake in Yield Software, Inc. ("Yield Software"), an innovative web-based technology suite for managing internet marketing. Yield Software is headquartered in San Mateo, California and secured US$6.0 million in Series B funding, with WPP investing US$1.8 million. WPP joins lead investor Draper Fisher Jurvetson and existing investor WashingtonVC.

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New offers

Burson-Marsteller enters exclusive pan-African affiliate partnership with Arcay Communications

Burson-Marsteller, the global public relations and communications consultancy, has entered into an exclusive affiliate partnership with Arcay, a leading South African consultancy with headquarters in Johannesburg and an extensive affiliate network throughout the African continent.

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New business

MediaCom Finland wins H&M

OgilvyOne Asia Pacific wins Cisco Systems

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Awards, Winners, Movers & Shakers

JWT India takes Grand Prix at Cannes

Paul Gardner (Chairman, Grey Group Australia/New Zealand) wins top Australian honour

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New business enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.

China's Creative Imperative: How Creativity is Transforming Society and Business in China
by Kunal Sinha
Based on interviews with a wide range of creators - designers, musicians, folk artists, painters, discussions with common people - about the role that creativity played in their everyday lives, and extensive trawling of the popular culture scene in China, China's Creative Imperative provides rich evidence and a provocative point-of-view that businesses should find hard to ignore. While the subject matter of this undertaking is as vast and diverse as the idea of creativity itself, Sinha, Executive Director-Discovery at Ogilvy & Mather Greater China, and his team discovered several trends in modern Chinese creativity, along with key insights valuable to any business hoping to grow in China.
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Enterprise 2.0: How Social Software Will Change the Future of Work
by Niall Cook
Enterprise 2.0 is one of the first books to explain the impact that social software will have inside the corporate firewall, and ultimately how staff will work together in the future. Niall Cook, Worldwide Director of Marketing Technology at Hill & Knowlton, helps navigate this emerging landscape and introduces key concepts that make up 'Enterprise 2.0'. The 4Cs model at the heart of the book uses practical examples from well known companies in a range of industry sectors to illustrate how to apply Enterprise 2.0 to encourage communication, cooperation, collaboration and connection between employees and customers.