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News Highlights

WPP increases Cannes haul to 107 Lions - strong number 2 group position overall

WPP accumulated a total of 895 points - 107 Cannes Lions across all the Cannes categories, including the Media Grand Prix for JWT Japan for Kit-Kat. Summary of results.

MEC Retail launches first of its kind in-store video network

MEC unites key content, software providers to create innovative, in-store marketing channel for clients MEC Retail, Mediaedge:cia´s specialist retail practice dedicated to developing retail media initiatives, has launched a first of its kind in-store network designed to enhance the customer experience through engaging, informative content and promotional material. Initially launched on behalf of Pizza Hut, it is the first in-store network developed, built and implemented by a media planning and buying company. Contact Nathalie.Alfred@mecglobal.com.

Burson-Marsteller and Mikhailov & Partners launch strategic partnership

Burson-Marsteller and Mikhailov & Partners have formed a strategic partnership for Russia and the CIS countries. Mikhailov & Partners is a leading strategic communications consultancy covering Russia and other CIS markets. Their clients include leading Russian and international companies, financial groups, non-governmental organisations, charity foundations, government agencies and public associations. Mikhailov & Partners hold leading positions in some of the most prestigious ratings in the fields of PR, IR and communications consulting. Contact Katarina.Wallinbureau@bm.com.

New Business

Grey NY wins NFL and T.J. Maxx

H&K wins Tata Communications

Lambie-Nairn UK and Y&R win global Telefonica contract

Winners, Movers & Shakers

Grey Budapest wins big at the Hypnosis Advertising Awards taking six trophies

Mediaedge:cia wins top prize at the Thinkbox TV Planning Awards

Spafax´s enRoute, Air Canada´s inflight publication, won 10 awards at the 2009 National Magazine Awards

Christopher Graves to succeed Marcia Silverman as CEO of Ogilvy PR Worldwide

Tim Broadbent appointed Global Effectiveness Director at Ogilvy

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.

China Beyond

By Ogilvy & Mather China

Ogilvy suggests ways in which companies can tap into the opportunity offered by the government´s stimulus package, in a significant part of the nation where consumer cultures and retail landscapes vary markedly from that in 2nd-3rd tier cities and leading metros.

Brands should embrace strategies formulated on local insights and market conditions to connect with small town consumers.

China´s 4th-6th tier towns, which account for 37% of China´s population, have notably different consumer cultures and retail landscapes not only from the major metropolises of Beijing, Shanghai and Guangzhou but also from 2nd-3rd tier cities according to China Beyond, a new study released by Ogilvy China. A vast opportunity exists for companies that can tap in to local and regional psyches and lifestyles.

To purchase a copy contact Kunal Sinha.

Measuring the Social Mix

By VML

Word of mouth is perhaps the world´s oldest form of advertising and one that has proven nearly impossible for marketers to target and measure...until recently.

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