Last year we focused on the effectiveness and innovativeness of solutions for clients. This year we will be focusing more explicitly on the creativity of work.
Research and consulting solutions are rarely bought by clients as ends in themselves. They are designed to help clients make better decisions. And for that to happen a client management team or a client´s communications agency must feel that they want to act. So the content of our work and the way in which we communicate it are critical.
So this year´s awards - judged by Kantar CEO Eric Salama and Creative Director Aziz Cami - will reward work which has:
a) used creativity to uncover or sell a fresh insight or idea;
b) an innovative solution to an established problem.
All submissions need to be sent in a common format. Click here to download form.
Eric Salama
Chief executive of the Kantar Group
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Deadline: May 30
Queries to: eric.salama@kantargroup.com
Note: You may have a Research or consulting solution you´d like to enter but don´t necessarily work for a Research company. This can be submitted to Eric Salama by May 30.
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