WPP partners with Yahoo!, Torrence Boone becomes Enfatico CEO

	No. 112 - June 2008 www.wpp.com

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News highlights

Yahoo! and WPP Forge Multi-Year Strategic Partnership

Yahoo! and WPP's GroupM, 24/7 Real Media and WPP Digital have formed a strategic partnership that will enable WPP agencies to buy digital display advertising across the internet more efficiently through Yahoo's Right Media Exchange. WPP agencies, working through 24/7 Real Media, will develop a proprietary media trading platform that connects to Yahoo!'s Right Media Exchange. Contact
rob.norman@groupm.com,
ryan.jamboretz@groupm.com,
david.moore@247realmedia.com, and
jonathan.hsu@247realmedia.com

Torrence Boone to lead Project Da Vinci

Torrence Boone is named Chief Executive Officer of Project Da Vinci, the new global agency being built by WPP to meet the worldwide marketing needs of its first client, Dell Inc. Boone previously served as president of Digitas Boston. Contact peter.himler@davincistart.com

New offers

Kinetic moves into China

Kinetic, the global leading out-of-home (OOH) planning and buying specialist, has launched Kinetic China. With offices in Shanghai, Beijing and Guangzhou, and headed by Managing Partner Jim Liu, Kinetic China will increase Kinetic's presence in Asia to six countries which include India, Singapore, Malaysia, the Philippines and Thailand. Kinetic is a leading global independent planner and buyer of OOH media with billings of US$4.4bn and a presence across 23 markets. Portland China, China's largest OOH media agency, will now operate under the Kinetic brand.

PR company Clarion launches new not-for-profit offering

Clarion, the WPP PR agency specialising in consumer, trade and corporate communications, is expanding its current private sector consumer and trade PR service to cover the public sector - government, charities, trade bodies, campaigning organisations, education institutions etc. This includes forging relationships between businesses and charities. Jonathan Edwards, a highly experience not for profit/public sector operator will lead this new offer. Jonathan has worked with The DTI, The Cabinet Office, Joseph Rowntree Charitable Trust, Redbridge Council, Drugscope, The Chickenshed Theatre Company and The British Society of Immunology, in addition to helping Sky, Coca-Cola and McDonald's with their corporate responsibility campaigns. Contact jedwards@clarioncomms.co.uk

New business

Joshua G2 wins Allianz

MediaCom Switzerland wins Bayer

People

Alexander Schmidt-Vogel to Global CEO of GroupM Trading

Hill & Knowlton promotes Michelle Hutton to Chief Executive of Australasia

Cheryl Giovannoni to President, European Region, Landor

Awards

The Partners win D&AD Gold for National Gallery work

Ogilvy China wins Yellow Pencil at UK's D&AD awards

JWT wins at the CLIOS

Work in Progress: The Sex and the City Effect
by JWT
Sex and the City: The Movie has been dubbed "the Super Bowl for women." And just like the real Super Bowl, a number of marketers have lined up to leverage the Big Event in hopes of connecting with a captivated audience, among them Skyy Vodka, Coty fragrances, Glacéau Vitaminwater, Bag Borrow or Steal, Mercedes-Benz USA and jeweller H. Stern. What was the social impact of Sex and the City? How did it change cultural concepts of single women? What cultural taboos did it break? What lessons did advertisers and marketers learn from Sex and the City? What can we still learn from it today? How did the show contribute to the democratization of luxury?

A New Segmentation
of India
by Bates 141 India
India today is a big opportunity, not only for brands and businesses in India but also for the international business community. From outside however, India looks like a complex whole, difficult to get in and build success. Three Generations, One Big Market is a paper that goes beyond the 'India is big, India is young' premise to unveil the real marketable segments in India, their behavioural patterns in life and consumption. The paper proposes a new segmentation of India on the basis that certain epochal events shape the mindset of a nation and its people - it defines the population as a mélange of three generations - the Partition's Generation; the Transition Generation and the No-Strings Generation. Marketing, advertising and media targeting in India today suffers from a 'mainstream myopia' where 25 - 45 is seen as the only target-able segment. This paper unlocks new potential at the two ends of the age funnel.

Contact Dheeraj Sinha, Vice President - Strategic Planning, Bates141 India.

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