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No. 129 - November 2009 www.wpp.com |
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Welcome to e.wire, WPP's public monthly round-up of news and initiatives from across our worldwide network. WPP people can also access the full version on the Group intranet. If you can't see this news bulletin properly, you can also view it here News HighlightsWPP Quarterly Trading Update
WPP and Fox Audience Network announce a partnership to provide enhanced online media planning services Fox Audience Network (FAN), a division of News Corporation, and WPP have agreed a partnership to provide marketers with more accurate and in-depth information to increase the effectiveness of their digital marketing investments. FAN will work with units of WPPs Kantar and WPP Digital under the terms of the new partnership. New OffersWPP´s The Store to hold Retail China Summit Retail China Summit will be taking place in Shanghai from the 24-26th of November 2009. The Store has arranged for a special 20% discount for all WPP colleagues and clients. Free TGI data in new Product Book The Target Group Index (TGI) study was established in Britain in 1969, with most of its international expansion taking place over the last 10 years. The TGI studies measure consumer product and brand consumption, attitudes and media usage. TGI studies are used worldwide by brand owners, agencies and media for a range of strategic and tactical purposes, including consumer profiling, brand positioning, the identification of target audiences, and media planning and buying. TGI has produced a TGI Product Book that gives you free data on the penetration of seven key product categories in 53 markets (invaluable market sizing information!). New BusinessMediaCom Norway wins Danske Bank Burson-Marsteller global wins Novozymes G2 China wins Haier TNS Turkey wins Turkish Television Audience Measurement VML wins Hershey´s Winners, Movers & ShakersMediaCom Edinburgh wins Media Agency of the Year award at Scottish Advertising Awards for second year running. New Business EnquiriesAre you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how. |
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