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News highlights
G2 Worldwide acquires digital agency Refinery in North America
G2 Worldwide, a leading global marketing services network, specialising in digital communications, direct marketing, shopper marketing and design, has acquired Refinery - one of the few remaining independent, interactive agencies in North America. Headquartered near Philadelphia, Refinery employs 79 people, and has grown to become a major industry player since its inception 12 years ago. The agency has been a leader in the interactive field, leveraging innovative digital technologies to bring consumers and brands closer together for such clients as Merck, Campbell's, Merrill Lynch and Amgen.
New business
Lightspeed Research and Millward Brown-ACSR form data solutions venture in China
Ogilvy Healthworld Australia expands its market offering
FITCH creates new force in experiential marketing: FITCHLive
People
G2 appoints Nirvik Singh new CEO and Regional Director, Asia Pacific
Top Asia creative star Sonal Dabral joins BatesAsia 141
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Trendletter:
University Life
Facebook, one of the biggest brands in online social networking today, courted by the likes of Yahoo! and estimated to be worth more than $1 billion, had quite the humble beginning: the university campus.
Universities are hotbeds of creativity, fostering the Next Big Thing when it is still nothing more than a blip on the radar. Equally important, universities also demarcate a new phase of life-adulthood, with all of its inherent responsibilities, freedoms and choices.
This trendletter, University Life, explores the trends that are percolating at universities all over the world.
Contact: Alyson.Valpone@jwt.com
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