Specialist Communications
Report by Andrew ScottChief operating officer and Mary Ellen HoweChief operating officer |
pecialist Communications comprises individual companies with separate and distinct marketing expertise by industry, audience segments or medium. Our clients benefit from their depth of knowledge and strategic focus; the Group benefits through the flexibility these companies offer as partners for sister WPP companies where appropriate. Our role in managing this portfolio is to help these companies grow on their own terms, while supporting cooperation opportunities within the Group. Additionally, we are able to capitalize on trends in client demand for new expertise, as and where they arise.